Some details
Without the right contacts and bank balance, it used to be difficult getting your hands on the world’s rarest coffee. These days, you can just pop down to Sensory Lab. As part of their mission to create a perfect coffee experience for everyone and some brand awareness for themselves, they opened up their little black book and secured limited batches of the world’s rarest coffees for the great and the good to try. And at a fair
price. The initiative also made for a fantastic canvas with which to bolster Sensory Lab’s reputation and brand identity.