Brand Launch for Premium Beverage Brand
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
Coca-Cola Amatil is a bottler and distributor of a number of brands athwart Australia, the South Pacific, and Indonesia. We also have a big alcohol business, within which I run a business named The Exchange. We have a team of brand ambassadors or professionals who work within this division.
Desired goal
What challenge were you trying to address with Hunter?
We wanted to propel The Exchange. We’re excellently a big corporate, and there is a clear need in our activity to quit the one-size-fits-all access that our organisation is renowned for. In order to work with the best bars, nightclubs, and brands we needed to do things differently. We almost had to act as a separate existence with a separate brand. Hunter was occupied to fetch that brand and name to market.
Provided solution
What particular tasks were responsible for?
They came up with the name and with all the brand positioning of The Exchange. In collaboration with them, we hired a team of brand ambassadors and sales professionals. They then moved to the treatment of that brand. They were on-call for a lot of the ad-hoc creative and media work.
We are currently working on an interesting concept for pairing one of our fruits with a type of food. It’s an interesting fruit so it’s all almost challenging nation’s opinions—they whichever love it or they hate it. It’s a pilot campaign at this stage. If lucky, we’ll look to swell it.
Was there a dedicated team?
I’ve predominantly worked with Simon (CEO, Hunter) and his business associate, as well as one or two other team members.
How did you come to work with Hunter?
My boss lined up Hunter preceding to me taking on my role so I inherited the relationship.
What are you approach expents (if diclosed)?
We bestow about $200,000 per year on their work.
What is the terminal result of working with ?
We began working with them in March 2014 and keep them on a retainer. We have just made the shift to another agency for managing the brand.
Results achieved
Are there any measureable or plum results?
Data in our line of work is pretty challenging. Some of the brands that they have worked closely on remained in double-digit growth over the working time. They’ve been a major contributor to the successes of those brands. Our total reward whisky portfolio is in very powerful growth, for sample. As a program, The Exchange is working and has been very lucky. They were a very close business associate in liberateing that growth.
How did Hunter accomplish from a project treatment standpoint?
They',re rare from a creative point of view. They absolutely challenge their clients to ponder bigger and more out-of-the-box, which is forcible. They won’t fix for the norm, and they work hard to push the boundaries. I ponder that’s astounding.
My only stricture, which they are conscious of, is that the condition of the work comes at a cost sometimes. It takes them excellently a long time to liberate a project. They do unappropriated work, but timing is a challenge for them.
What is (from your point of view) the key factor to pay observation while intercourse with ?
I have an immense quantity of respect for and confide in Simon. I generally ponder that he’s a amazing individual. Beyond that, I’ve been impressed with the condition and creativity they propose.
What aspects of their work would you like to get improved?
They loftiness themselves on being a little and agile agency that will layer up as needed. We needed a bigr agency that could liberate not only the creative, but also a very powerful media propose and other items. For Hunter to prepare this to us, they would have had to outsource the work, which would have come at a wonderfuler cost to us.
Do you have any advice for forthcoming clients of theirs?
I admonish clients to set a deadline for the work and hold the team to it. They should clasp Hunter challenging their pondering and give them a very clear brief.
