Some details
Using the collected data, we at Smart DG planned and launched an online marketing campaign that targets potential clients for both hotels by giving them a choice between the two Bulgarian resorts. We targeted the campaign mainly in social media and we also launched parallel pay-per-click campaign.
Our strategies resulted in growth in the number of reservations made by the people from
the same country as the targeted audience and into increase of the social media fans of both hotels from people from the same country as the ones in the target audience.
