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[Music] augmented reality trends in 2021 augmented reality technology has seen unprecedented growth in 2020.
commercial use of the technology has exploded due to use by market leaders like microsoft apple google facebook and amazon according to markets and markets the market for augmented reality technology is worth 15.3 billion dollars its worth exploring the different avenues and trends that drive the surging augmented reality market by the end of 2020 augmented reality active devices were estimated to rise to 598 million units and are projected to grow to 1.73 billion by 2024 [Music] one augmented reality in shopping and retail giving consumers a virtual option to shop has been an important trend for retail industry players such as american apparel uniqlo lacoste kohls sephora others have made virtual fitting rooms a reality for their customers this allows customers to gain a try before you buy experience from home this is especially important due to the way social distancing policies affect retail during the covid 19 pandemic per is in a great position to resolve this problem this doesnt just apply to apparel ikeas app allows customers to see what furniture and other products might look like in their own homes using a technology the possibilities dont stop at home on consumers cell phones while in store smart mirrors and rfid tags open up new avenues for product suggestions to customers virtual fitting room technology isnt going away anytime soon its projected global market is expected to hit 10 billion dollars by 2027.
although the pandemic has required ur as a solution for customers who cannot come to an in-person store the advantages convenience and growing acceptance of virtual fitting room technology indicate that it will remain popular for years to come 2. mobile augmented reality apple ar kit 4 google ar corp apple has recently released a r kit 4 the latest version of its open source augmented reality development tools googles competing ar core technology is also making great strides to keep up in the industry since their introduction in 2017 these tools have helped developers ease into the augmented reality market because of greater app support augmented reality capable devices and their users have dramatically increased googles ar core is innovating with the introduction of publicly made street view photos as long as an android user has an arc or capable smartphone google will accept submissions for street view photos although these must meet certain quality guidelines this demonstrates that ar core has improved enough that google feels confident that smartphones can take the photos necessary to incorporate with google maps and to add these images alongside photos taken by more specialized equipment according to artillery intelligence arkit devices significantly outnumber ar core devices in 2020 there were 1185 million arkit devices with the ar core only having 633 million devices in terms of active users the numbers are vastly different arkit has 950 million active users while ar core only has 122 million three augmented reality in the automotive industry augmented reality has had a large impact on the automotive industry one of the more clear applications of this technology is through the use of heads-up displays huds which consumers will be familiar with in their favorite video games and movies however augmented reality huds will serve a practical purpose for drivers that will allow them to process information that supports their view of the road rather than obstructs it the most important practical application of an augmented reality hood for drivers is safety the hood can make drivers aware of potential hazards that might have gone unnoticed without posing a distraction or obstructing their view of the road nissans invisible to visible i2v technology already uses augmented reality and augmented intelligence to make drivers aware of potential hazards such as nearby objects the system can also redirect a drivers focus to the road if their attention begins to wander aside from augmented reality applications for driving augmented reality can be used for automotive marketing bmw and accenture designed an augmented reality application that allows customers to experience a new car in their driveway without having to go to the dealership they can also see what the virtual car looks like in different colors 4. augmented reality in remote education educational institutions have been some of the hardest hit by social distancing policies in the face of the 2020 covet 19 pandemic however augmented reality has a number of applications that can help improve the learning experience for e-learning students wikitude has created an app called air cord this app is aimed at helping elementary school students learn concepts by using augmented reality experiences the potential of augmented reality to increase student focus on course content while at home cannot be understated the technology also makes learning modes at home more diverse by expanding visual content for more visual focused learners this can help break up monotonous video conferencing and recorded lecture note taking to improve student engagement one of the primary advantages of augmented reality in the educational space is the ability for a student to inspect a model from many different angles on their own by moving around a virtual object or rotating it in space they can better examine and understand certain concepts most importantly it allows students the benefit of at home experiential learning this kind of learning is more likely to be remembered and understood by students compared to other methods 5. 5g augmented reality experience its a trend youll already have heard about with 5g being a hot topic over the last couple of years as its been gradually implemented throughout the uk 5g coverage is now available in over 100 cities nationwide with a target of 2027 for 5g to be accessible to the majority of the population as part of their mission to be a global leader in 5g the uk government has recently pledged 28 pounds million to fund nine projects across the nation that support innovative new uses of 5g so we can expect to be hearing a lot more about 5g in 2021 particularly as it continues to support augmented reality technology so how does 5g benefit augmented reality at full capacity 5g will be 20 times faster than its predecessor 4g as the 5th generation mobile network 5g enhances the experience of using augmented reality technology by offering improved connection reduced latency and faster data speeds which will allow augmented reality to become a more widely adopted technology 6. lada lada technology is seeing more support on consumer devices such as the iphone 12 pro and iphone 12 pro max as well as the ipad pro 2020 the trend of lada being used on the scale of consumer devices opens up a wide range of possibilities for augmented reality technologies in 2021.
ladas incorporation into apples product arsenal began with the ipad pro in 2020 however now that the scanner has been incorporated into the iphone 12 pro consumers now have access to one of the most advanced portable augmented reality solutions out there one of the most important opportunities that lada provides is people occlusion this allows for more immersive augmented reality experiences by allowing people in the frame to occlude virtual objects onboarding or preparing a scene to be populated with virtual objects is another important step in augmented reality that lada vastly improves upon this allows for virtual objects to be placed in a scene much more quickly as data from the sensor can be processed more quickly ladas incorporation into more portable platforms again suggests the development of more portable and comfortable head mounted augmented reality devices like eyeglasses like and subscribe if you like the [Music] information you
FUTUREYAN: 5 Trends in Augmented Reality 2021 | AR Technology 2021 | Future of Augmented Reality - AR/VR Development