Content Marketing trends and news in , United States

alt Qualified.One Podcast #12. Does Your B2B Content Marketing Strategy Include High-Quality Content?

If you aren't creating high-quality content then the time you've put into your B2B content marketing strategy could be wasted

alt The Long-Term Link Acquisition Value of Content Marketing

For content marketing campaigns that earn mainstream publisher pickups, there is often a multi-year long tail of links that are built organically without any additional outreach beyond the first month.

alt Success with Sports Content: Behind the Scenes of a Viral Marketing Campaign

One of the challenges of succeeding with content marketing in the sports vertical is the nature of the sports news cycle. With most coverage being “by-the-minute”, how can content marketers compete?

alt Tangential Content: How to Win Big with Content in Niche Verticals

Tangental content: why it could be a good idea for brands and seemingly boring of niche verticals.