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Digital Marketing Trends You Have to Know for 2021 - read the full article about digital marketing 2021, Digital Marketing and All digital inbound channels from Semrush on Qualified.One
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2020 is coming to a close.
And as we know, a lot changed this year, the pandemic and the economic shifts, in fact, saw more people working from home and spending less time going out.
This had a huge effect on the digital marketing landscape, but whats in store for 2021? Whats going to happen? Well in this video, well take a look at three trends that we anticipate will take place in the upcoming year.
So stay tuned.
Hey, everyone its Chiara from Semrush here again.
So 2020 was a year full of huge changes.
Lets start with working from home.
Working remotely has given people more flexibility.
Its meant less time, or even no time commuting.
This means that people are spending more time online than ever before.
Theyre searching for information and conducting more research for businesses and personal purchases.
Consumers are using more subscription services for entertainment, fitness, and even business collaboration in droves.
This is a fundamental shift in the way people spend their time.
In fact, the co-founder of Slack recently stated that 2020 provided a once in a generation opportunity to re-imagine completely how we do our jobs and run our companies.
They did a survey of 4,700 knowledge workers and found that only 12% want to return to full-time office work while 72% want hybrid remote-office working models for the future. An MIT researcher cited the huge value of gaining back an hour or more of time without commuting to work as another one of the reasons that working will actually look different moving forward.
Think for a moment about the ways businesses and marketing have already been affected by this, for example, businesses relying on foot traffic in commercial centers and downtowns have had to rethink how they draw people in and find new ways to sell to them.
Gig economy jobs, like food delivery, have flourished this year.
This will change the way people think about dining out even after the pandemic.
So restaurants will likely need to pivot for the longterm.
People working at home has led to more working out at home from treadmills to bikes, to online fitness classes.
Wellness business also may never look the same. In the world of digital marketing these behavior changes will continue to shape the way we do business online.
But that was 2020.
And as we approach 2021, we outlined three trends that we really think will shape the upcoming year.
And we also have a few tips on how Semrush can definitely help you stay on top of them.
Lets start with the first one: increased digital ad spend. Digital ad spending took a big hit early in 2020, but in many parts of the economy it rebounded pretty fast as companies pivoted.
One recent study shows advertising on e-commerce platforms jumped almost 40% in 2020.
That same study predicts another 30% jump in 2021 and will account for about 13% of U.S. digital ad spend. It also projects Display spend could increase 10%. Brands need to make sure that people will actually find them across all of their channels.
And this could definitely mean more digital ad spend.
And with more ad spend comes also more pressure for SEOs and digital marketers to perform and execute well.
If you look on our channel, we have hours and hours of video content aimed at helping you tweak and optimize your workflow.
Our video on common SEO mistakes can definitely be a great starting point to make sure youre set for 2021.
Ill leave the link in the description, but also you can find it above me.
And of course, if you dont have a subscription to our all in one digital marketing platform, now is the time to sign up and start taking advantage of all of the Semrush tools weve designed to help you dominate your niche.
Lets move to the second trend.
No more third-party cookies.
The second development impacting the upcoming year might be the beginning of the end of the cookies world. Chrome, in fact, starting in early 2022, will stop supporting third party cookies.
And we know that where Google goes, others often will follow.
As Chrome and maybe others stopped supporting third party cookies, your ability as a marketer to retarget and track customers and prospects will be affected in big ways.
Theres a lot of confusion about what this will all mean.
Does this mean the end of tracking altogether? And what does it mean also for the end-consumer consent and what other tools exist to help tracking users behavior in an efficient and ethical way? Expect a lot to happen in 2021 as marketers and experts Try to understand what a world without cookies will actually look like and be ready to adapt to this change.
And Ill tell you, Im sure that well definitely drop in more on the topic as soon as all these changes become a bit more clearer.
But in the meantime, I would love to know your opinion in the comments about what you think this is going to mean for the industry we work in.
So Ill be waiting for you in the comments.
Moving on to trend number three: Core Web Vitals.
And finally, heres another topic that you have definitely heard about lately.
Google has made changes to Core Web Vitals.
Itll be a huge deal in 2021, and youll want to pay close attention to it.
In case you havent watched it, I linked in the description and also above me a video that we made exclusively about this core web vital situation, because there are a lot of things that you definitely want to know about this core algorithm update thats coming in May 2021. Core Web Vitals will look at how fast pages load for the device youre using, your phone, tablet or desktop, but it will go much deeper in analyzing a wide range of factors in the user experience.
The key will be to fix all the problems that you have on your website.
I hope you dont have them, but if you have them fix them now, before these changes actually take place in 2021.
And if you dont know where to start with all this fixing situation, I definitely think that summers can help you.
In fact, our users can find our site audit tool.
You can find it near the bottom of our SEO toolkit.
This tool allows you to stay on top of errors.
But also prioritizes issues on your site into three categories to help you make the most of your time.
In fact, youll definitely have to start from the errors, then move into warnings and ending up with notices that are the least problematic of all.
Have you started making changes to your site yet? If you have, let us know in the comments what youve done and how Semrush has helped you with that.
So there you have it.
These are three trends that we definitely think will shape the upcoming year 2021.
And let us know in the comment, what you think three trends will be.
What do you think will happen in 2021 and how youre getting ready for that? And if you havent yet, please subscribe to this channel, hit the like button and activate the notification bell so that you never miss all the content that well be posting, because our mission is to keep on posting videos that will help you be a better marketer, stay ahead of your competition and dominate your niche.
So Ill catch you guys in the next video.
Bye.
Semrush: Digital Marketing Trends You Have to Know for 2021 - Digital Marketing