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what is digital marketing. How digital marketing works. - read the full article about how digital marketing works, Digital Marketing and All digital inbound channels from Amitosh-TechTalk on Qualified.One
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[Music] hello friends welcome to my channel tech talk hope you all are doing well here i am with another video today we are going to learn about digital marketing in this video we will learn what is digital marketing how digital marketing works types of digital marketing benefits of digital marketing so without any further ado move to our first question so our first topic is what is digital marketing any marketing that uses electronic devices to convey promotional messaging and measure its impact in practice digital marketing typically refers to marketing campaigns that appear on a computer phone tablet or other device it can take many forms including online video display ads and social media posts digital marketing is the use of the internet mobile devices social media search engines and other channels to reach consumers marketing is bringing brand awareness to your desired audience digital marketing simply means any marketing that is done online but the goal is the same to connect with your audience now we will learn how digital marketing works or digital marketing process following is a five-step digital marketing process that can be used for marketing anything on digital media step 1 research at this stage you will collect all the information that will be required for decision making in the next stages at this stage you will research four sets of information about business about your target customers about the product that you want to market about online competition step 2 create once you collect information at the research stage you can now start creating digital marketing objectives goals digital marketing plan creating primary digital identities step three promote now you will start promoting them dot that means you want relevant people to start coming to your primary digital identities you start promoting your through various digital marketing channels like search engines display networks e-commerce portals social media emails messaging and affiliate programs step 4 analyze analyzing is like looking at the outcome of your digital marketing work google analytics is widely popular to generate analytics tool at this stage you look the various analytics including the most important analytics i.e website blog app analytics and compare them with your goals you also understand where changes must be made in order to bridge the gap between goals and actuals and the last step is step 5 optimize at this stage based on analysis and observations you start making changes fine-tuning the changes could be in your primary digital identities or digital marketing channels changes are also referred to as content and design of your identities and promotional communication now types of digital marketing there are several common methods for conducting digital marketing or i would say type of digital marketing as shown on your display few of them are as follow like search engine optimization seo co is the practice of improving ranking within major search engines to increase online traffic search engine marketing sam sem leverages paid online advertising to increase website visibility within search engines sem is often used in conjunction with seo pay-per-click ppc ppc is an online method for advertising where a business only pays for its ads when a person clicks on them social media marketing smm smm is the practice of using social media channels to promote business products or services the use of social media influencers often referred to as influencer marketing is prevalent in smm email marketing email marketing enables businesses to send branded promotional content directly to prospective customers via email the use of automated newsletters is common in this context affiliate marketing affiliate marketing is a performance-based exercise that enables revenue sharing and pay-per-sale pps compensation within a common network content marketing content marketing refers to the publishing and distribution of text video or audio materials to customers online blogs videos and podcasts are common ways for businesses to engage in content marketing native advertising native advertising involves blending marketing materials into a medium making the underlying message and marketing purposes equally important etc now you probably thinking why we use digital marketing so i will explain you the benefits of digital marketing like cost efficiency abroad geographic reach quantifiable results easier personalization more connection with customers easy and convenient conversions etc few of them i explain in this video for you abroad geographic reach when you post an ad online people can see it no matter where they are provided you havent limited your ad geographically this makes it easy to grow your businesss market reach cost efficiency digital marketing not only reaches a broader audience than traditional marketing but also carries a lower cost overhead costs for newspaper ads television spots and other traditional marketing opportunities can be high comparison to digital marketing quantifiable results with digital marketing results monitoring is simple digital marketing software and platforms automatically track the number of desired conversions that you get whether that means email open rates visits to your home page or direct purchases easier personalization digital marketing allows you to gather customer data in a way that offline marketing cant data collected digitally tends to be much more precise and specific thank you for watching please like comment and share this video and subscribe my channel have a nice day you
Amitosh-TechTalk: what is digital marketing. How digital marketing works. - Digital Marketing