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What is Direct Marketing Explained | 6 Benefits - read the full article about how digital marketing works, Digital Marketing and All digital inbound channels from Inbound Explained • Digital Marketing on Qualified.One
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digital marketing is one of the most effective marketing methods to directly target your audience and easily measure the results of your marketing efforts but what exactly is it welcome to inbound explained my name is kylie and in todays video were going to review what direct marketing is its benefits and give you some ideas to get you started direct marketing can be used alongside your inbound marketing strategy or it can be used with many other digital marketing tactics lets get into it [Music] what is direct marketing is a type of strategy tactic that seeks to achieve a specific action in a selected group of consumers in direct response to a communication action done by the marketer an example of this could be getting a specific audience to add an item to their cart after reviewing a remarketing ad about the product direct marketing can take many different communication formats such as email marketing social media ads search engine marketing and more in fact you probably see direct marketing all the time and didnt even know it an essential aspect of direct marketing is that the consumer response is measurable for example if you have an online store and you email out a discount code you should include some kind of pixel that tracks if the user has used the code or not along with easily measuring results there are a few different advantages of this marketing strategy here are six benefits of direct marketing number one high segmentation and targeting one of the best advantages of this strategy is that you can reach your specific audience segments with personalized messages a good direct marketing campaign starts with taking time to research and identify the consumers that are most likely to convert number two optimizing your marketing budget using direct marketing allows you to set realistic goals and improve your sales on a tight budget by properly optimizing your audience and campaign strategy you can achieve good results while using a smaller percentage of traditional advertising costs number three increase sales with current and former customers digital direct marketing allows you to communicate with your current customers and keep the relationship alive while also reaching back out to old customers to generate new sales opportunities number four upgrading your loyalty strategies direct marketing adds a boost to your loyalty strategies because it involves offering promotions emails and offers that create an instant bond to maximize results you can combine your direct marketing methods with your loyalty program number five creating new business opportunities direct marketing allows you to adapt to market demands at all times and respond effectively and quickly to your customers while also measuring their responses in real time and number six testing and analyzing results since direct marketing campaigns are tied to user response you are able to more directly measure results this allows you to understand what works what doesnt and what you can improve on going forward so how do you do direct marketing the main communication mediums of digital direct marketing include email marketing social media ads and search engine ads it can involve sending out custom discounts remarketing efforts inviting users to events or gathering lead data the best part about these communication formats is that all three allow you to get direct data on how the users interacted with the marketing materials and the response they took after seeing the communication and there you have it now youre ready to start a digital marketing campaign pair this with your inbound marketing efforts and youll be sure to increase your sales and conversions in no time if you like this video be sure to click subscribe and check out other videos about inbound marketing and hubspot well see you in the next video
Inbound Explained • Digital Marketing: What is Direct Marketing Explained | 6 Benefits - Digital Marketing