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The Most Valuable Digital Marketing Skills in 2021 (That Every Company Is Looking For) - read the full article about marketing industry 2021, Market Research and Quantitative & Qualitative from Neil Patel on Qualified.One
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- Do you want to do well in digital marketing? You need to know the valuable skillsets that everyone wants.
Hi, everyone.
Im Neil Patel, and today Im going to break down the most valuable digital marketing skills in 2021 that every company is looking for.
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Now Im going to break down some skills.
Some of them you may be good at.
Some of them you may not.
You dont have to learn them all, but if you learn any one of these youll be much more valuable to be working at a company.
The first skill is big data analytics.
Look, theres just so much data that companies are collecting from so many different channels.
You need to know how to slice and dice that data, and more importantly, get actionable insights from it.
People dont want you to just be able to slice and dice the data.
As a marketer, you need to know what changes to implement to grow that business.
If you can do that, youll be way more valuable for a company.
The second skillset is business intelligence.
Look, marketing, the overall goal of it is to help grow a business, and theres a lot of business intelligence platforms out there, so if you know how to read the data, how to use those platforms, its going to be better for you, because your KPIs, those are key performance indicators, should be tied to the growth of the business.
The next skillset is content writing.
Yes, theres AI and automation that can supposedly create content for you.
Theyre not amazing yet, and creativity is priceless.
So if you can be not just an amazing writer, but a writer that has creativity, and the way you get that, you just flex that muscle.
Start writing once a week.
Youll get better at writing, and thats more valuable.
And writing is used everything in marketing, maybe not be a blog post, but it could be something like a landing page or product page.
And you would think that, "Hey, writings more for blog posts." And yes, it could be that, but you still got to convert those people on a product page to buy your product, or on a landing page to become a lead.
And thats why copywriting or content writing is important.
Paid ads. Its the easiest way to scale marketing.
Most people raise billions of dollars from these venture capitalists and hedge funds to spend on sales and marketing.
So make sure that you know how to do paid ads.
If you can, thats a very valuable skillset and you need to get good at it.
And what I recommend doing is check out Facebooks Ad Library.
Itll show you all the other ads that people are running in your space.
That way you can learn and get more creative ideas.
Account management is super important.
If you want to work for one of those big companies, they give you all those stock options like PayPal, or Facebook. or Google, you need to know how to work with ad agencies.
Probably not as much Google, but the other ones definitely.
And the reason being is when you work with ad agencies you will be able to deal with the resources that youre outsourcing and you can better manage them to get your company that youre working for better results.
Next one is UX.
Look, marketing isnt just about, "Hey, someones coming to the page and I got to convert them." A lot of it is user experience.
Im not talking about from a design perspective.
Im talking about is someone getting what theyre looking for as quick as possible.
Thats optimizing for a user experience.
And as a marketer you control that.
You may not control the design of the page, but you can put certain copy or images higher than others to get people what theyre looking for as quick as possible.
And the last skillset that you need to know going for 2021 and the future is automation.
AI, machine learning.
I know machine learning is not automation, but still automation, AI, and even machine learning, theyre important aspects of marketing, and without them you cant scale and do as well in the future.
And companies will always give you a budget constraint, even if youre working for the largest corporations.
So with automation, heres whats cool.
You can end up getting more done with less people.
So when youre on a budget constraint you can still get a lot done.
If you need help with your marketing check out my ad agency, NP Digital.
And if you want to work and you have any one of these skills, make sure you apply to a job, were always hiring.
And if you have any questions leave a comment below.
Im here to help. Like the video.
Share it if you enjoyed it. Thank you for watching.
Neil Patel: The Most Valuable Digital Marketing Skills in 2021 (That Every Company Is Looking For) - Market Research