Search engine optimization trends and news in , United States

alt Qualified.One Podcast #11. Can SEO Be More Predictable?

Search engines change almost constantly, which means SEO is a moving target. Follow these 5 tips to make your SEO results more predictable

alt Qualified.One Podcast #10. Your Web Design Affects SEO Rankings—Here’s How

Web design isn’t just about aesthetics. Follow these 6 best practices to build a winning web design that boosts your SEO rankings

alt Qualified.One Podcast #7. How To Make The Most Of Google App Placement Campaigns

Google app campaigns are the perfect way to get more app downloads and engagement. Follow these 3 best practices to set up an app campaign that works.

alt Qualified.One Podcast #6. Privacy and iOS 14: Key Steps to Build Trust with Your Users

With the release of iOS 14, users will have more insight than ever before into when apps are accessing their personal information.

alt Qualified.One Podcast #5. The 6 Best Social Media Ads for ROI

Don’t waste your budget on bad PPC. Get better ROI with these 6 social media PPC ad formats.

alt Qualified.One Podcast #3. Maximize Results With Human- And Bot-Friendly Content

How can you write content for search engines that doesn’t sound forced? Follow the 5 principles of SEO copywriting to get more traction from your content.

alt Qualified.One Podcast #2. How To Source User-Generated Content For Your Website

Just 34% of all customers trust the brands they buy from. The online world is saturated with spammy ads, and customers have learned to tune it all out. Instead of relying on branded content, like ads, to make informed buying decisions, shoppers look to their social network.

alt Qualified.One Podcast #1. PPC And Empathy

We’re in the middle of a pandemic, and that’s led to unprecedented changes in digital marketing and advertising. You’ve probably seen a dip in Google Ads performance since March 2020, for one. But don’t pause those PPC ads just yet—many businesses are successfully running PPC campaigns in the midst of COVID-19.

alt Conversion Rate Optimization: Clarity in Landing Page Design

Clear Call's To Action (CTA's) are on of the most important elements in your landing page design. Whether you're running PPC campaigns, Google AdWords campaign, SEO traffic or Facebook Ads campaigns, it's crucial to analyze your landing pages from a conversion rate optimization perspective.

alt How Retargeting Ads Work

AdWords provides you with your remarketing pixel, and third party remarketing providers like AdRoll and Criteo will also provide you with your remarketing pixel to be placed on your site.

alt Google AdWords Grants For Nonprofits - Introduction

In 2003 the Google Ad grant program was created, and like I said, gives $10,000 a month to eligible organizations