Marketing & Design for Wooden Home Construction Company
Below is a modified rendering of the review: private info excluded, innate facts kept.
A few words almost your organisation and personal responsibilities
I’m a marketer at Ecohome. This is one of the oldest companies in the Belarusian market for the composition of wooden houses. Since Internet marketing is a very wide concept, my responsibilities include a big number of points: writing texts and filling out a website, maintaining accounts on collective networks and setting up targeted advertising, interaction and control of professionals in design, SEO and contextual advertising. Plus running tasks like finding contractors or writing reviews :)
What issue was the provider supposed to deal with?Moloko Creative LLC?
Initially, the Milk Company was occupied in full marketing services and picturesque design, and also developed the ecohome.by website and the Ecohome brand book. Then the list of tasks decreased, as Ecohome had its own marketer.
What were your objectives for this project?
To be extrinsic, the goal of any marketing agility is to influence or keep clients and increase profits. In accession, we wanted to increase the recollection of our organisation and client fidelity, owing recommendations are the most strong channel for influenceing new clients.
What were the reasons for choosing Moloko Creative LLC?
The ruler of a creative agency, one might say, grew out of the Ecohome organisation: he used to be a marketer here. So 3 very significant factors coincided: 1. apprehension of the specifics of work in the composition activity 2. experience with different areas and types of marketing 3. a big staff of diverse and creative professionals
Please give as much detail as practicable because the work done
Since the work was carried out over separate years, many projects and personal tasks were implemented. The agency was occupied in the following types of furtherance: - outgrowth of a marketing strategy - programning - outgrowth and implementation of furtheranceal offers - accomplishment monitoring and reporting - website creation - writing texts - creation of video, photo materials, icons and illustrations - outgrowth and design of logo and brand book - annual New Year greeting cards (idea and layout) - creating a corporate calendar - a sole home value calculator - offline events: the Drevology project Many of these activities are reliably and in detail described in cases on the website of the Milk agency: https://mlk.by/ecohome-2-years-case/ https://mlk.by/takih-prodaz-ne-bylo-do-krizisa/ https://mlk.by/portfolio_page/new-year-card/
Were there any dedicated managers or teams that you worked with?
Creative Director - Denis Misyulya Art Director - Daria Danilevich Designer - Mikhail Belanovich Marketer - Irina Kovaleva Marketer - Varvara Zagorets Manager - Olga Kazyaba
What results did you accomplish unitedly with Moloko Creative LLC?
For the time 2016-2017 the number of clients has doubled, and this is with a decrease in the total marketing budget. The outgrowth of a home cost calculator, its competent implementation and advertising made it practicable to load origination 4–5 months in advance. The number of clicks on this advertising organisation was The number of clicks on advertising - 4368 Almost see 4th web-website visitor made a estimation. The web-website’s work is programned and customized, bringing conrenderings, which then befit clients. Printed products draw real feedback from our clients. And the greeting card for 2018 even accepted the prestigious LAMA assign.
How do you rate the interaction and interaction with Moloko Creative LLC?
The workflow is well established, despite the fact that some accessional tools were not used. Enough personal meetings, customary moment messengers and email. At the same time, the deadlines were respected responsibly, always an equal response to making changes. It can be seen that the result of the work is veritably significant for the agency staff.
What precisely do you attend to be the key specialty of Moloko Creative LLC?
The depth of elaboration of the ideas presented is really astounding. They dip themselves in the specifics of the work, study all the practicable information and only then engender creatives. The power to see and show the loveliness of settled things and expound intricate things in single provisions is a terrible job that is surprisingly good at Milk.
What should be done better, if there are any desired advancements?
There are always areas for growth and advancement. Yes, the deadlines were respected, but they were quiet excellently big. Perhaps this can be solved by increasing the staff.