Content Strategy & Email Marketing for Software Dev Company
Please find below a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
We’re a software outgrowth shop. We prepare manner software outgrowth services, setting up a fully dedicated team of software engineers that work exclusively for one one client as if they were a part of their own team. I’m head of business outgrowth and I superintend marketing as well.
Desired goal
What challenge were you trying to address with Your Extra Marketer?
We were revamping our marketing strategy. We wanted to make sure that our website, collective media nearness, and all the other marketing resources were in line with how we liberate. We wanted to come up with a sole interaction for our prospects and running clients that would plainly particularize us from our competitors. We wanted new full that sends a very bold interaction.
Provided solution
What particular tasks were responsible for?
We began with the key brand interactions that we wanted to liberate. We needed to veritably apprehend what we do as a organisation and how to expound it to our practicable prospects. Our organisation worked on a marketing strategy, collective media nearness, and new web design as we were revamping our picture and marketing strategy.
We exhibitd 5–7 key brand interactions as a result of a very long, hard work that we did unitedly. As a result of that, Your Extra Marketer wrote the total copy for our new website, which is 30 or 35 pages.
They also built the institution of our full strategy, including helping us burnish an email campaign. The website was the leading thing that we liberateed below this rebranded rendering of our organisation.
The main work, which implicated establishing the key interaction was completed in November 2017. We now work unitedly here and there. They help us out with pieces of full, such as a couple pages on the website.
Was there a dedicated team?
We principally interfaced with the chief editor, Mikita [Chief Editor, Your Extra Marketer]. We worked a pliant with his associate, Vitali [Co-Fobelow, Your Extra Marketer] as well.
How did you come to work with Your Extra Marketer?
We considered a good number of shops and freelance copywriters. We had a test task with a few, where the copywriter would prepare a copy. We were pretty definite in provisions of what kind of interaction we wanted to liberate. It wasn’t definite in provisions of phraseology.
What we liked almost Your Extra Marketer is they belowstood our phraseology from the very commencement. They asked a couple of veritably good questions that helped them to unite the very specific speech and wording that we wanted. Since their leading test task was good, we determined that they were the organisation we wanted to work with.
What are you approach expents (if diclosed)?
We have spent almost $9,000–$11,000.
What is the terminal result of working with ?
We began working unitedly in July 2016 and the work is ongoing.
Results achieved
Are there any measureable or plum results?
We ranked so much higher than we used to with SEO. That wasn’t the main goal of our engagement, which was to create attractive full for real users. For some technology searches, we got veritably high—within the top 10 in the activity—which is pretty astounding. We now have full that is sole and interesting for nation to read compared to almost any organisation in the activity. A lot of companies send the same interaction over and over, but we don’t. That’s the key thing that they helped us with.
How did Your Extra Marketer accomplish from a project treatment standpoint?
We interacted a lot, which is what made the project a achievement. They run like an extension of our marketing team rather than as a contractor, which is key. They',re very proactive when asking questions and yet they don’t overload us. They do a vigorous quantity of investigation precedently asking anything of us.
What is (from your point of view) the key factor to pay observation while intercourse with ?
Even though we weren',t sitting in the same room as them, they quiet got to know our activity very well. They didn’t have approach to our engineers, which our onwebsite copywriters have, but they knew the activity so well that sometimes we read their copy and it seems to be written by somebody who has an extensive apprehending of niche engineering/technology details. They write copy that gets our clients hooked, which is flashing, significant, and excellently rare.
What aspects of their work would you like to get improved?
If you’re looking for an agency that is going to come up with something very fastly, I don’t believe you’ll get the results that you want. They don’t allow themselves to exhibit something bad. High-condition copy requires a bit of time. We spent a good number of hours describing what we do, what we wanted, and providing them with links to our competitors.
This onboarding process is something that they do with all of their clients. For those who would like to get their copy done within a couple of hours, the Your Extra Marketer team is not the right organisation to go to.
Do you have any advice for practicable mannerers?
If you want something hard, deep, and high condition, take the time and work with Your Extra Marketer during the onboarding phase. Try to give them as much tenor as practicable owing based on that, they will liberate over your expectations. If you don’t have that much time, the best idea is to whichever go somewhere else or come up with something yourself. Your Extra Marketer needs some tenor to apprehend your business deeper in order to prepare this attractive full that they can prepare.
