About Aegis Branding company in Toronto, Canada
Design works effectively because it connects your audience logically and emotionally with your brand. Its based on understanding your audiences rational and environmental context and the way they behave within the brand space.
Thinking like an anthropologist helps us understand and map current forces at play in your market. An anthropological approach reveals deeply-held contextual human truths. These become the raw material for gaining perspective and making smart effective decisions.
In our collaborative process a consumer-shaped strategy provides the framework for our creativity. We then create prototypes to test our thinking. We continue that process putting our design through critical feedback cycles to ensure market success.
Greg believes design is an effective communication tool only when practiced within cultural context. Thats why beyond being his clients trusted resource and someone theyll tell you is a genuinely nice guy he focuses on integrating the social sciences with the discipline of design. Over his 25-year career he has won dozens of national and international awards bringing success to organizations in finance education media and the public sector among others. Somehow remains humble about it.
Alex likes to people-watch. A design researcher and anthropologist hes fascinated by the way people live work disagree and play together: its how he learns the meanings and systems that shape peoples actions and experiences. Equipped with a Master of Arts in Sociocultural Anthropology Alex has firsthand experience leading research projects from documentary films to evocative written and oral narratives. As the eyes and ears of Aegis hes always learning new skills and techniques to contribute compelling research insights to any design problem.
Sabrina Xiang is a senior art director and designer with over 20 years experience. She has held senior positions in the international offices of two multinational advertising agencies Bates Worldwide and TBWA Worldwide. We consider ourselves lucky she has chosen Toronto as a home for her talent. As well as brightening our office with her personality she has been responsible for art directing and managing projects from inception to final execution for a range of international blue-chip clients including: GM China Chevrolet Virgin Atlantic and Roche.
A triple-threat Pat is a writer editor and communications consultant. Her experience covers a wide range of writing editing and consulting services primarily to the university and health care sector. She has worked with major institutions across Canada including: The Ivey Business School the University of Toronto Faculty of Medicine London Health Sciences Centre the South West CCAC and Womens College Hospital. She has written multi-syllabic success stories that have been recognized with 35 local national and international awards.
Paul has a beautiful mind. Given his experience as a full stack engineer specializing in complex and complicated websites and his abstruse expertise in software development plumbing its depths can be dizzying. He uses it to determine the best-fit stacks to develop seamless elegant solutions based on leading-edge technologies. Hes been a front and back-end developer and acquired a Masters degree in Computer Science. Not to mention finish three marathons over the past four years.
Greg believes design is an effective communication tool only when practiced within cultural context. Thats why beyond being his clients trusted resource and someone theyll tell you is a genuinely nice guy he focuses on integrating the social sciences with the discipline of design. Over his 25-year career he has won dozens of national and international awards bringing success to organizations in finance education media and the public sector among others. Somehow remains humble about it.
Alex likes to people-watch. A design researcher and anthropologist hes fascinated by the way people live work disagree and play together: its how he learns the meanings and systems that shape peoples actions and experiences. Equipped with a Master of Arts in Sociocultural Anthropology Alex has firsthand experience leading research projects from documentary films to evocative written and oral narratives. As the eyes and ears of Aegis hes always learning new skills and techniques to contribute compelling research insights to any design problem.
Sabrina Xiang is a senior art director and designer with over 20 years experience. She has held senior positions in the international offices of two multinational advertising agencies Bates Worldwide and TBWA Worldwide. We consider ourselves lucky she has chosen Toronto as a home for her talent. As well as brightening our office with her personality she has been responsible for art directing and managing projects from inception to final execution for a range of international blue-chip clients including: GM China Chevrolet Virgin Atlantic and Roche.
A triple-threat Pat is a writer editor and communications consultant. Her experience covers a wide range of writing editing and consulting services primarily to the university and health care sector. She has worked with major institutions across Canada including: The Ivey Business School the University of Toronto Faculty of Medicine London Health Sciences Centre the South West CCAC and Womens College Hospital. She has written multi-syllabic success stories that have been recognized with 35 local national and international awards.
Paul has a beautiful mind. Given his experience as a full stack engineer specializing in complex and complicated websites and his abstruse expertise in software development plumbing its depths can be dizzying. He uses it to determine the best-fit stacks to develop seamless elegant solutions based on leading-edge technologies. Hes been a front and back-end developer and acquired a Masters degree in Computer Science. Not to mention finish three marathons over the past four years.
