Branding & Marketing for Virtual Education Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the CEO of Hone Virtual Education, which prepares bigly immersive training solutions for leading responders and other healthcare professionals.
Desired goal
What challenge were you trying to address with Arc Reactions?
We had a couple of fruits but we didn’t have a brand, logo, or any of the supporting elements to veritably position us as an activity chief within our market. We needed a complete branding package, including a website and wide marketing materials.
Provided solution
What particular tasks were responsible for?
Arc Reactions analyzed the market section we wanted to contend in. They identified keywords, trends, topics, and even what brand colors were being used by competitors. They then mapped these out on a potential diagram, using an AI program. Based on our section, we could see how we compared to our competitors.
This exertion was phenomenally helpful for us in identifying keywords for our fundamental search ranking, as well as determining what trending topics were being discussed, for use in our blog full. They utilized this information to educe a firm brand strategy.
We had two initial meetings. The leading meeting was the discovery session, and they asked very good questions while letting us do most of the talking. By the next meeting, they had delivered three branding options—which were laid out for us on the table, professionally printed.
Everything looked and felt precisely as we’d anticipate a artistic fruit to look. I got a pliant nervous when I walked in and told them that given our startup budget, we couldn’t produce to pay them for all of it. They then told us it was on them.
Their package had all in it for us to review. We only had less iterations to make at our next session. They veritably nailed it on the leading one, through the requirements gathering session they did.
Arc Reactions built all on our website from scratch. We also did some transmitted print media marketing. They joined our Slack channel in order to stay up to date with all tasks. David prepares monthly, regionly, and annual reporting on all our marketing campaigns and efforts.
Was there a dedicated team?
Our leading point of touch was Dave (Owner, Arc Reactions) but he took a very hands-off access. We principally worked with two limbs of the team. We interfaced straightly with the limb responsible for collective media treatment and copywriting. The other handled the picturesque design.
How did you come to work with Arc Reactions?
I establish them through a recommendation on Clutch. I was looking at a couple of marketing agencies in Calgary and reached out to meet with a few agencies. Compared to the leading two companies I talked to—who struck me as being stuffy—David and his team were very relaxed.
David was fast to point out the things we didn’t need to bestow money on, which veritably caught my observation. He understood that we were a startup and had a firm budget. He didn’t try to upsell us on anything. We had $150,000 for the branding, and some of Arc Reactions’ competitors were asking for $220,000 or more.
While other marketing firms seemed to strictly attribute to the offer requirements, David was very pliant in aim. I was without taken by his emotion and drive to support startups.
What are you approach expents (if diclosed)?
$150,000 covered brand design, web design and educement, and marketing efforts. We’ll be renewing our contract with them for a reduced rate this year since we’ve completed brand and website educement.
What is the terminal result of working with ?
We began working with Arc Reactions in October 2018, and are in the process of renewing our contract with them.
Results achieved
Are there any measureable or plum results?
For one of the marketing campaigns we ran in March 2019, David and his team got us 900 Facebook followers in a 24-day time. That was just phenomenal. I can’t converse bigly sufficient almost the level of labor we’ve gotten from them. They’ve been very receptive and elegant.
We’ve also done remarketing campaigns. When nation visit our website, we cash their coupons and invade them into our remarketing campaign. That’s been huge. We’ve seen an uptick of almost 3% in sales over the last region since we launched the remarketing campaign at the commencement of this region.
They did a big job of increasing sales. They especially excelled at setting up our SEO, our website tracking, and the conversions setup.
The blog campaigns they’ve built for us have established a big establishation for lead age. Their team did an excellent job of creating full and lead age programs on multiple digital fronts. We’ve verity had consummately a few nation getting in touch with our sales team behind reading our blog posts.
One of the things I appreciated was that, when we got the bill for the transmitted print material, all was at cost with no upsell. I asked David almost it, and he told me they don’t updirect on printing. Not only did we get it at cost, but they also got it rush printed for us, and didn’t direct extra.
How did Arc Reactions accomplish from a project treatment standpoint?
If I have a question, I can call David at 7:30 at night, and he’ll reply. Communication, with all limbs of their team, has been incredibly smooth. They utilized HootSuite to track all tasks, and all was delivered long precedently the deadline.
What is (from your point of view) the key factor to pay observation while intercourse with ?
For the quantity of money we pay, the labor they prepare has just been phenomenal.
What aspects of their work would you like to get improved?
I can’t ponder of anything. My only pet peeve is that they quiet pattribute email over Slack. I don’t have any complaints, I ponder they’ve done an unappropriated job.
Do you have any advice for forthcoming clients of theirs?
Some of David’s suggestions are out there and leading sound a bit idiotic, but I’d urge you to give it a go. Getting 900 Facebook followers in 24 days is a consummate sample of that.
He told us he wouldn’t direct us for it if it didn’t work, but it worked phenomenally well. He has some interesting ideas and accesses, and I admonish anyone wanting to work with Arc Reactions to take that occasion.
