About BTI Brand Innovations Branding company in Mississauga, Canada
At BTI Brand Innovations Inc. we are a team of connectors that inspire change. We challenge ourselves daily seeking out new innovative solutions that connect brands to people and people to brands ultimately inspiring change in behaviour change in brand preference change in buying habits change in the way we interact with brands or change as defined by your brand challenge.
Parveen Dhupar is a seasoned brand strategist visionary designer serial entrepreneur connector lecturer public speaker author coach mentor to many entrepreneurs and founder of BTI Brand Innovations Inc. (BTI) a boutique creative agency offering full integrated creative and marketing services to H2H (Human2Human) client partners.
For over 30 years Parveen has been innovating the brand experience for his global and local client partners and consumers alike. Over the course of his career Parveen has worked on a wide range of brands in many categories from startups not-for-profits and Fortune 500 companies including Whirlpool Canada Rogers Canada Beef Dare Foods General Mills Quaker Oats and more.
Parveen is active on various not-for-profit boards as a president chair vice-chair and director sits on many advisory boards and committees at a leadership level and actively supports charities through his initiative ’People Who Give’.
When it comes to branding and positivity people describe him as a ’leading expert’. He prefers ’lifetime learner’ as he is never comfortable with what he knows today and is always on the quest for continuous mastery.
Parveen is known for his smile positive outlook killer wardrobe and is often quoted stating ’I am a brand. My job is to make brands stand out from a crowd so I must stand out.’ Parveen leaves a positive lasting impression everywhere he goes making people smile and spreading happiness. He has the rare ability to electrify an audience and deliver useful insights that lead to personal and business transformational change.
His belief is in order to be happy we must start each day with a positive attitude by controlling the things we choose to think about and focusing on the now. He wakes up early excited over all he gets to do before the clock strikes midnight and chooses to be positive to be grateful to be creative and to be joyful.
So as you begin the journey of a new day ask yourself... What kind of day is it going to be?
Shashi joined BTI Brand Innovations in 2003 has gained invaluable industry knowledge over the years. She is considered the ’whip’ of the organization keeping everyone in the office on their toes and ensuring deadlines are met. As a gifted well-organized individual she has the unique ability to juggle many tasks simultaneously. As Operations Manager Shashi is accountable for day-to-day operations ensuring BTI is being run efficiently and cost effectively. As Account Manager Shashi is responsible for leading the project management team managing key accounts and planning and executing corporate events.
When not at the office and not on her long daily commute Shashi spends much of her free time volunteering with various charitable organizations and on the committee for the CIBC Run for the Cure - Markham/Richmond Hill. Despite her busy schedule she still manages to find time to enjoy various events in the community spend with family and friends and of course time to shop!
With over 17 years at BTI Mike has done it all. His growth and evolution as an artist graphic designer and director stems from his genuine love of the arts and his passion for bringing his creative ideas to life. As Creative Director Mike leverages his years of industry experience bringing strategic thinking and creative flair to each and every project. He continues to play an integral part in BTIs growth by inspiring those around him and leading the creative team by example.
Out of the studio Mike expresses himself creatively in other ways by either hammering out drum beats in various rock bands or spending quiet times at home creating wildlife paintings and illustrations.
Emilys diverse background in business marketing graphic design and print production makes her a strong asset to the BTI team. Given her keen attention to detail a passion for problem solving and an overall observant nature Emily is a Project Manager to be reckoned with. At the office Emily can be found relentlessly tracking down project updates diligently following up with clients and suppliers and energizing the design studio with her quirky sense of humour.
Outside of the office the playful Emily loves a strong dose of weak competition in any and every game available. Youll also find her spending time with family and friends fixing or crafting things for herself or others or grooving to live (or studio recorded) music.
Understanding how consumers spend time with media where they devour content and how is what Farissa geeks out about on a daily basis. As the founder and CEO of RLM Media and Head of BTI Chicago Farissa spends her days helping brands develop their media strategy fine tuning the approach and executing in the market place. Starting her career in 2003 selling advertising for radio stations in Virginia New York City Chicago and across the country she learned the art of selling and negotiating. Taking that skill set to the paid media space made for a smooth transition of knowing what to do and say to motivate media vendors.
Today Farissa and her team work with brands like Target and FedEx local healthcare initiatives local and state-wide politicians and city and state governments. Farissa is also a self-published author and the founder + editor in chief of WhatRUWearing a digital destination for young women who love content around fashion style beauty and creativity.
Sam has a diverse background spanning 35 years in the IT and IT financing industries. Previously holding senior posts at IBM and leading the Unisys Corporations North America unit Sam comes to BTI as a seasoned business advisor helping our clients develop winning business and sales strategies. As a leader of BTI New York - Sam heads up our New York operations and works closely with our clients to solve their business challenges. His broad portfolio across the US Canada and Europe as a General Manager CEO CFO and VP Sales have all included transformative business transactions including joint ventures strategic alliances partnerships and Mamp;A transactions. As a partner at Altus Alliance for 3 years Sam especially enjoyed working with startups striving for revenue traction as well as with growth-focused companies.
Although Sam would say that he provides consultations and talks business for fun he also enjoys golf squash and spending time in sunny Florida.
Brittany got her start at a public relations agency where she proved herself as a natural storyteller and honed her skills in copywriting media relations and community management. She is proud to have worked on some of Canada#39;s top brands; MasterCard Coleman Fiji Water Dell and Aveda to name a few. At BTI Brittany specializes in digital marketing and communications turning insights into action and offering strategic council for clients and peers. Adopting a glass half full approach to problems and challenges Brittany doesn#39;t allow murky water to ruin a day at the beach.
Away from the office Brittany loves spending time outside going on family adventures and walking her dog. When she#39;s not out getting her daily dose of Vitamin D Brittany can be found adding stacks of books to her collection. From biographies and fiction to how-tos and tabloids – this girl#39;s got it.
With over 7 years of international advertising experience and association with global brands like Oreo and NIVEA Dhara Naik is a taskmaster and an effective communicator. She refuses to stay within her comfort zone and constantly pushes the boundary. Her ability to see the forest and the trees helps her to bring excellence in her project management capabilities. Along with her rich experience in the advertising fraternity Dhara brings in the belief that the future of advertising will not be led by a platform or media but is IDEA driven. She also advocates that great ideas don#39;t stroke egos but serve brands; the objective isn#39;t individual glory but brand success. Dhara firmly supports the philosophy that creativity is like washing a pig and hey who doesn#39;t like pigs?
When not at the office Dhara loves spending quality time with her son. Whether it#39;s an adventure at the park getting messy with DIY projects or exploring his limitless imagination there is never a dull moment!
Jean is a dynamic solutions-focused leader. He brings a wealth of experience to BTI from a wide range of industries including consumer packaged goods consumer electronics and cannabis. In both Canada and the US Jean has had continuous success in steering revenue growth and profits. He leverages go-to-market sales strategies strategic planning analytics sales and marketing to consistently exceed expectations.
Jean spends most of his downtime on the board of directors of a local hockey association where he also coaches his sons and tries to keep up with the twenty-somethings in the beer leagues. He is an avid motorcyclist and skydiver but enjoys nothing more than going away on family vacations to discover the wonders of the world.
Div is a young wide-eyed digital marketer and self-proclaimed ’Web 2.0 Specialist’ with a serious passion for new technology and digital media. Inspired by the budding tech industry in Toronto while growing up Div dedicates much of his time to understanding the ever-changing internet in pursuit of his dream to leverage the next generation of IoT technology to transform brands and take businesses to the next level.
After completing his degree in environmental science at Western University Div has had the opportunity to apply his skills in a broad scope of professional roles from business development in the Toronto tech startup industry to international buyer experience professionally buying metal art and oil paintings in Guangzhou China.
Thera is a versatile and multi-talented designer with an ever-evolving set of skills and a vivid imagination. These abilities allow her to tackle any creative challenge from brief and ideation to final execution. Developing and executing creative strategies storyboarding videos creating app designs branding writing blogs and more are all in a day for Thera. She is quick on her feet enjoys creative problem solving and is always improving her skills by keeping up with newest features in the Adobe Creative Suite.
In addition to working as a graphic designer Thera spends some of her evenings and weekends teaching kids Taekwondo and training for her black belt. She is also fitness oriented and loves tomatoes juicing and promoting a healthy lifestyle.
Doug is a graduate of Humber Colleges Packaging and Graphic and Design program although his 28 years of domestic and international experience have seen him take a diverse professional journey! Doug spent 19 years in the pharmaceutical industry progressively evolving from Design Project Management to Sales and Marketing. Most recently he thrived as a Product Manager specializing in new product launch and life-cycle management of private label over the counter medications for such major retailers as Shoppers Drug Mart Walmart CVS and Walgreens.
Doug is a successful Customer Relation Specialist and multidisciplinary team collaborator who is well-versed and educated in drug-related GMPs Regulatory and Quality requirements. He has been recognized with multiple industry and employer awards and accolades.
A man for all seasons outside of the office youll rarely find Doug inside. Whether its actively chasing a white ball down the fairway skiing the slopes exploring back country trails or paddling open water at the end of the day youre certain to find him in front of a hot grill or kicking back by the firepit with family and friends.
Sal is a Full Stack Developer with 11+ years of experience working for both large and small firms. He has extensive experience in digital marketing including SEO and SMO campaigns as well as website and custom CMS development.
Sal is proficient in HTML CSS JavaScript WordPress Shopify Liquid Code PHP and Bootstrap. Some of Sal#39;s notable previous work has been with large client partners such as Canadian Tire BioPed Footcare Wolverine World Wide Canada Capital One Sobeys Lone Wolf and HESL By National Health Services UK.
In his downtime Sal enjoys reading about both politics and global affairs. As a side project he hosts a web show on which he covers current news and events.
Meira has been in the marketing world for 8+ years gaining extensive experience managing multiple social media accounts in a variety of verticals. From startups to large corporations she has helped business owners scale their brands through social media and drive traffic using digital marketing tactics. She has created content for brands including Yves Saint Laurent Lancôme LOreal Estee Lauder Maybelline and her work has been featured on Buzzfeed amp; throughout various Shoppers Drug Mart locations.
Meira brings this experience to BTI cultivating social media strategies and helping bring ideas to fruition allowing businesses to be seen be heard and create dialogue between clientele.
When shes not on her phone she thoroughly enjoys traveling going to the gym reading and spending time with her family amp; dog Bentley.
Matthew Bennetts career as a filmmaker and cinematographer has spanned almost twenty years. In 2015 he helped make history when 11 BLOCKS a feature he directed and produced was the first independent Canadian action/thriller to be acquired by Netflix. In 2016 a CBC film he directed photography for was nominated for Best Social and Political documentary at the Canadian Screen Awards. Bennett often works with business and charitable clients producing award-winning work for a number of Canadian firms and charities.
When hes not behind the lens Bennett is a Dad to three small children in Leslieville.
Matthew Campea is a Canadian Screen Award Nominated filmmaker with experience in both commercial projects and documentary films for broadcast television. At BTI Matthew Campea is a visual storyteller. He brings a narrative approach to branded content with a special eye for cinematography.
When hes not producing directing or editing video content Matthew Campea obsessively checks his newsfeeds binges on political podcasts and jogs around Etobicoke. Even in February.
John is the head of photography at BTI delivering top-quality compelling imagery to our valued clients. Johns background involved getting an MBA and working in the CPG industry for companies like A.C. Nielsen Bestfoods/Unilever and Kraft. In the year 2000 John decided to focus his talents on starting a visual media company offering professional photography first and then adding video productions to the mix. For 20 years John successfully grew his own company into a highly respected visual media company with hundreds of clients ranging from individuals to large multi-nationals. As Head of Photography at BTI John believes in providing clients with more than they expect both in terms of the quality of the visual media and the service they provide.
John gets a tons of enjoyment out of doing photography and video production in his spare time but he also enjoys travel exploring the GTA and socializing.
We are passionate about the many things that inspire us to develop great ideas. Want to join our team? Do any of these words represent you? Collaboration Leadership Initiative Fresh Team Player Integrity Resourceful and Creative.
At BTI Brand Innovations we are always looking for innovative like-minded people. If you think you have what it takes send your CV along with examples of your work to [email protected].
Missing Link is a conference and presentation specialist that has since 1997 been assisting blue chip firms in the effective delivery of their presentation content with the sole purpose of activating their audiences. Service includes support in writing designing and effectively delivering those messages on any stage offline or online.
In addition to improving the content of your presentation we also offer entire virtual and live event or conference management motivational speakers and presentation training to you and your team. Some of our customers include: Coca-Cola Nando#39;s EY Deloitte SAP Microsoft KPMG PriceWaterhouseCoopers and Norton Rose Fulbright.
Parveen is an acclaimed public speaker with more than 30 years of experience in leadership branding and culture. Over the years Parveen has helped thousands of client partners and brands realize their full potential. His unique presentations encompass his trademark approach to living a life of happiness strong team culture branding that sells and how to build businesses that leave a mark.
They are honest high-energy inspiring and prepare his audiences to follow their intuition and make an impact no matter where they are on their entrepreneurial journey. Through every talk workshop coaching and consulting session you will experience a-ha-moments.
Web Toaster is the digital marketing division of BTI offering holistic online marketing solutions including website design SEO SEM content marketing and social media management.
From the artist working at home to the neighbourhood bakery to the quickly growing technology firm - businesses come in all shapes and sizes. Whatever the size of your business Web Toaster is here to serve one purpose: to provide small businesses with the website and online marketing solutions they need no matter their budget!
We offer packages that vary in customization and features at different price points without compromising on quality!
The diversity found in Canada#39;s population today is visible at a glance but the differences between people go much deeper than skin. It is a vibrant mix of stories traditions languages customs instincts and intangibles that make each community unique.
At BTI we call it Colours.
BTI Colours is the multicultural marketing division of BTI which exists to help brands leverage the opportunity to connect with the ethnic consumer by decoding culturally relevant insights and developing targeted communication that resonates. We are here to partner with brands to reach out to the growing ethnic community in Canada.
At BTI it is in our DNA to give back and strive for a better world.
We have been working hard on our latest charitable initiative - People Who Give - an organization run by Team BTI that hosts quarterly events to raise money for local charities. At each event we meet like-minded people in our community learn about deserving local charities and give in the form of a donation to all presenting charities.
Although not a Sister Company People Who Give is an initiative that our Connectors hold very close to heart and we welcome all family friends and client partners to join us as we give back to our community.
BTI has become our go-to agency for out of the box thinking and creative ideas. Our most sincere thanks to the team at BTI for taking this project from vision to reality and for the integral role they played in the success of Indus.
We could not be happier with the results of this rebranding project for LAC. I always recommend BTI to friends and colleagues and I look forward to working with the team again in the future.
We were very pleased with the results of the Cashmere UltraLuxe Bathroom Tissue launch campaign executed by BTI. The feedback from our team and retailers was overwhelmingly positive and as a result this campaign set the standard for future product launches.
We can always count on BTI to be at the cutting edge of industry trends and technology. They have proven to be a true partner with whom we collaborate daily. I would highly recommend BTI to any organization looking for assistance with marketing their business or product.
Over time our relationship with BTI has grown from tangible marketing materials to digital marketing and branding support. It is rare to find an agency as well versed in so many services as BTI. They are our trusted partner and advisor.
BTI was responsible for building out our new website which is more reflective of who we are and we are seeing more traffic better results and more leads coming through our website. We can always count on BTI to provide expertise and marketing insights no matter what the ask.
BTI played an important role in establishing our brand and vision. Our meetings with BTI were very exciting and professional. The whole group had lots of energy and we had fun as we shared ideas brainstormed and planned. I am grateful that BTI was our partner.
From strategy to execution BTI was instrumental in helping us turn our business into a national franchise through new branding and our ’Shawarma Lovers Unite’ campaign. We are very happy with the results of all our projects with BTI.
BTI created the roadshow concept and continues to manage and execute the cross-Canada training experience on behalf of Whirlpool. BTI always ensures we are pushing the limits with creativity technology and new ideas to inspire a change in behaviour.
Our partnership with BTI is seamless and incredibly efficient. They are a valued part of our day-to-day operations and our ability to grow our business. I would recommend BTI to any brand looking for promotional elements for use across a variety of medias.
BTI has built a reputation for building brands for some of the most recognizable retailers in North America. We are very thankful to BTI for being a big part of our growth from inception to the sale of our brands that we built together.
Our most sincere thanks to the BTI team for their role in creating a brand that has become globally recognized and for the success of our business. I would highly recommend in the strategic branding and design development in creating consumer engagement brand loyalty and most of all drive sales growth.
The team at BTI are both creative and strategic in their approach to marketing and branding. Our relationship is a true partnership in every sense. I would highly recommend BTI to any company looking for a creative partner to help build their brand.
It is rare that a company has the expertise and marketing insights required to handle a new product launch throughout all stages of brand development. Without question these capabilities from BTI contributed to a strong product launch and laid the foundation for future success.
