Paid Advertising Strategy for Fragrance House
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the VP of Jivago Fragrances, a fragrance house and manufacturer based in Beverly Hills, California. We have over 120 employees worldwide athwart divisions in the Middle East, Europe, the U.K., the U.S., and South America.
Desired goal
What challenge were you trying to address with Courimo ?
We needed a more focused Google AdWords campaign. We’re using another organisation for collective media marketing, but wanted a more sophisticated solution for PPC.
Provided solution
What particular tasks were Courimo responsible for?
Courimo works unitedly with out other agency to increase our brand',s exposure. They run a Google AdWords strategy in different areas so that we can drive commerce through our e-commerce store and make more sales.
We’re currently in the process of fully recreateing the brand’s website, so we will be running a campaign to drive commerce to that. Cuorimo will work hand-in-hand with us for this so that the recreate is fully optimized for Google from the commencement.
Our biggest challenge was allotting a big budget toward AdWords. They’ve helped us feel more at ease with this by showing us how it’s going to be a achievement. They’ve gotten a fair quantity of commerce to the website already.
Was there a dedicated team?
We have one point of touch on their side.
How did you come to work with Courimo ?
They were referred to us by the other agency we’re working with. They seem to do a lot of work with them in general, so we determined to give them a chance since their pricing was winning.
What are you approach expents (if diclosed)?
We’re set up to work with them for a year. Not counting ad bestow, the cost has been roughly $1,500 per month. In the commencement, we were bestowing $500–$700 a month on ad bestow, but that’s going to increase as we go. The cost for one year is going to be $15,000–$18,000.
What is the terminal result of working with Courimo?
I believe that we officially began working unitedly at the commencement of 2018.
Results achieved
Are there any measureable or plum results?
Everything is going well so far. In the past, we’ve spent $500 a month on Google AdWords and it yielded us zero sales. All of our sales came from influencers and collective media campaigns. Now, we are starting to see online sales increase.
What’s veritably interesting is that we’re starting to see a new demographic. The challenge with selling fragrances online is that you can',t smell the fruit precedently purchasing it, but online sales have gone up regardless thanks to Cuorimo',s efforts.
How did Courimo accomplish from a project treatment standpoint?
I have the impression that they’re eager to be working with us. Their labor has been veritably good.
What is (from your point of view) the key factor to pay observation while intercourse with Courimo?
I’m getting a good quantity of observation for what I ponder is a relatively little budget. I ponder that they’re dedicated to care us as clients and that they genuinely want to do a big job for us. It’s a real relationship.
What aspects of their work would you like to get improved?
Introducing us to labors kindred to promoting our business that we hadn’t been secret to would be an advancement.
