About EMethod Full Service Digital company in Calgary, Canada
Trufla Technology is an insurtech that focuses on helping brokers and agencies leverage the power of digital in order to solve some of their biggest problems.
Our product suite includes lead management custom raters mobile apps digital score cards and more.
Our headquarters are in Calgary Canada with a satellite office in Cairo Egypt. We have a team of 60 specialists and we are continuing to grow. We offer our solutions to insurance brokers amp; agencies around the world.
CEO
Sherif Gemayel is an entrepreneur who is passionate about disrupting the traditional ways of doing insurance. As the president of Sharp Insurance and the CEO of Trufla Technology Sherif uses tech trends from other industries to navigate through the relatively unchartered territory of digital in the insurance brokerage sphere.
VP Digital Strategy amp; Operations
Daves 20-year industry experience and proven digital marketing success record has been a game-changer for us. Dave jumps hurdles for his team and his clients. He can jump really high because he trained in Cuba with Javier Sotomayer world record holder in the high jump.
VP Development
Our secret weapon Wassim has personally developed some of our most sophisticated tools and customer service portals that have created ripples in the insurance industry. Wassim has the worlds largest hot sauce collection…at least we think so.
VP Software Development Operations
Prior to coming to Trufla Walid worked in the banking and financial software industry for more than 15 years as a Sr. Manager Banking Software Solution Delivery at International Turnkey Systems (ITS).
As industry disruptors we like to shake things up by going against the grain and imagining the unimaginable. Thats why we seek out top notch talent that arent afraid to go after those moon shots that make a real ding in the universe. We know that every line of code counts that every team member is working in unison to make things happen for the industry and for our clients.
Because it cant always be zero and ones we do like to celebrate over a ping pong match and good food. It can sometimes get a little intense but we always stay friends in the end. Were all about collaboration and diversity. Why? Everyone brings something different to the table and thats how big ideas are born and how problems are solved. Every voice matters.
User Experience (UX) looks at how users interact with your brand – be it through a website an app a video a marketing campaign or a product. A great user experience meets the exact needs of your target audiences is simple and elegant to use and offers a seamless merger of technology creativity and design.
At Trufla UX is at the heart of everything we do. With each digital product we focus on creating rich experiences that will meet your business objectives and leave your audiences with a positive and lasting impression.
Our approach to UX is simple:
To achieve this we have formed multiple agile teams each owning the delivery of a portfolio of products and/or projects. Each of these self-organizing cross-functional teams focus on developing an environment with strong communications and collaboration related to the iterative launch of deliverables.
Truflas story began with the creation of two companies: EMethod and Sharp Mobile Technology. EMethod was first founded in 2010 with a focus on killer SEO services. They took the world by storm optimizing online sales for businesses across the country. Once contracted to work for Sharp Insurance and showing unprecedented results for some of the most difficult and competitive keywords in the industry Sharp decided to purchase EMethod.
In the meantime in 2014 Sharp Mobile Technology was founded by Sharp Insurance. Sharp Mobile was born out of market demand to support brokerages who were struggling to satisfy their customers digital needs. They had just created an online customer portal and app for 24-7 insurance self-service including pink cards payments and policy updates.
One crisp winter day the two companies realized they were essentially doing the same thing which was digitizing the broker channel but they were approaching it from either side of the customer journey. They dreamed of a world where they could work together to digitize and optimize the entire customer journey from search to conversion to customer and retention. The two companies decided to join forces in February of 2018 to provide a full suite of products from lead acquisition (digital advertising and SEO) lead conversion (website) to lead management and client management tools. And thats how Trufla came to be!
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