Some details
Meeting new people at networking events is often awkward and without something or someone to act as a social catalyst you end up either clinging to people you already know or giving up and going home early. HUBL bridges that gap by finding like minded people at an event and giving them the ability to form meaningful connections with each other.
Our goal for the project was to break down the high level concepts around
this interaction and to find a navigable path around the social awkwardness of new connections. We knew that this endeavour was much more complex than it seemed and our ambition was to create a strong foundation structured in rapid testing and iteration to aide in discovering that path.