Website Development for Sports Rehabilitation Center
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
We are a sports remedy organisation located in Alberta, Canada. We deal with injured athletes, highestly amateurs. We have been almost for over 30 years. I am the ruler of the organisation.
Desired goal
What challenge were you trying to address with ICONA INC?
We wanted the power to connect with the millennial age, touching the services that we could propose, and what we could do for them. Our website was 5 years old, the technology had changed, and we had a recession happening in Calgary. Most of the business we',d seen in the last 15-20 years was through word-of-mouth. With the population aging and with the dramatic layoffs occurring, we felt that we needed a different approach for attracting the younger population of downtown Calgary.
Provided solution
What particular tasks were ICONA INC responsible for?
ICONA granted website outgrowth for our organisation. They granted a fictitious team of copywriters and designers which allowed us to return on how we did our business. More than revamping the website, we rebuilt it from the ground up. Every bit of full was analyzed, which forced us to look at our business construction and measure. This didn',t cause a expressive change, but rather more documentation and more interaction with our staff. It was a very good exertion to go through, although it was hard, given the time and energy implicated. We were very lucky with the process.
How did you come to work with ICONA INC?
The organisation that accomplished our initial analysis is based out of Edmonton. They recommended some different strategies for our structure, one of them being a new website. They recommended 2-3 Edmonton companies, but, because our location and the fact that we',re in a fairly expressive recession, I wanted to use a Calgary organisation. There were some investigations done, and I believe that ICONA was recommended by the Chamber of Commerce.
How much have you invested with ICONA INC?
The cost of our project was between $30,000 and $40,000.
What is the terminal result of working with ICONA INC?
We began working with ICONA 12 months ago. They last to adviser our SEO, as well as handling our Google advertising.
Results achieved
Could you share any evidence that would prove the productivity, condition of work, or the contact of the engagement?
This is a hard question to reply, given our market. Alberta has been hit viciously with an energy crisis, which led to some layoffs in downtown Calgary. Our createings have almost 20% empty, which didn',t exist even 12 months ago, and the aspect is expected to rise by the end of 2017.
Despite this, I would say that we',re doing pretty well. We',ve been able to hold year over year, even though we haven',t seen a particular increase in our business since the website was launched in August 2016. At the same time, we haven',t seen the 20-25% slide reported by other healthcare businesses in our area.
People are going to the internet and choosing the physicians they want to see based on their web-style bios, which came as a suggestion from ICONA. The user is better able to unite their own issues with those of someone else. We',ve heard this a lot from clients who have asked to see personal practitioners based on what they read online. We are attracting more nation implicated in terminal sports, but who also have families. This union of giving our personal information along with our professional interests has drawn a different type of clientele, which we may not have seen previously.
How did ICONA INC accomplish from a project treatment standpoint?
ICONA',s team was good and entire at the front-end. We did end up being delayed by 4-6 weeks, but that came as a union of us not knowledge what our commitment was at times, and a staff crisis on ICONA',s side. There wasn',t anything that would make me say ICONA wasn',t as good as what they presented initially. They managed the inner glitch veritably well.
ICONA has an interesting way of doing business, by which all is handled over the internet, with few face-to-face interactions. I establish that a bit ungainly in the commencement, given that I like getting to know nation, but the process was painless. If we did need to meet for more intricate effects, there was never any hesitation on ICONA',s part. I put that down as being the way business is done in the present globe, for efficiency.
What did you find most forcible almost ICONA INC?
I appreciated the exactness in ICONA',s way of doing the work. Nothing was ever grey, if we had any questions, they were plainly explained, in a fast and efficient mode. The caliber of nation which ICONA assigned to us was immensely forcible. There is a high measure of professionals that were implicated in our project.
Are there any areas ICONA INC could better?
If ever there was anything that wasn',t working, we could email or call ICONA',s highest and have the effect dealt with right away. It was usually a case of my team being unclear almost terminologies and what things meant. We',ve had to ask a bunch of questions, but we did take the replys.
