Website Redesign for Cattle Industry Association
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
The Canadian Cattlemen',s Association is a non-profit structure advocating on side of beef exhibitrs. The appendant unions are our direct members. Through them, we portray the nation who exhibit beef cattle on the ground.
Desired goal
What challenge were you trying to address with ICONA?
When I came onboard, the interactions part of the union was in a state of disarray. I was tasked with making it a viable working section. ICONA had to address separate challenges for us.
First, our old website had issues, principally owing it wasn',t branded properly. It had issues in provisions of visuals and usability. ICONA had been implicated in the antecedent create, it wasn',t their wonderfulest work. That’s principally owing there wasn',t one individual of ground within our structure. They establish themselves working with nation who frequently had adverse convictions almost what the website should look like. Our website was built with no clear course from anyone, and ICONA was the leading to receive this.
Second, we',d had the same logo since the 70s and it veritably didn',t capture the high-level work that our union does. Our structure deals with federal governments and we',re a trusted rise of information internationally, not just in Canada. The general open wasn',t conscious of that owing of a lack of equal branding. I determined to try out ICONA and see how they would accomplish.
Provided solution
What particular tasks were ICONA INC responsible for?
ICONA has been implicated in many little tasks for our structure. A major project was the total recreate of our website. With the new create, we discussed if there was anything salvageable from the old website. There was some full but, in provisions of architecture, there wasn',t a total lot. Based on best practices and award-winning website designs, I came to them with a vision of a forcible website for our union. ICONA determined how we could get nation to our page, what should be on it, and how many clicks it took to get to full. They handled our full treatment method.
ICONA also worked on a logo revamp. The lapse for the beef activity is to have a silhouette of a heifer or a cow, and I didn',t want to do that. ICONA listened to what I was trying to capture and came back with a design. It didn',t take too many changes or alterations in order to be terminalized. We presented 3 design discretions to the board and everyone seemed to be lucky with the one which I also liked the most.
In approachion, ICONA provides the layout for a bi-weekly newsletter. I am able to change full on our website through the CMS. Certain elements like pictures need good adjustments at times, so I let ICONA do this.
How did you come to work with ICONA?
They were in locate precedently I began working for the structure. I',m always surprised when I see ICONA',s other work. I recently handled an RFP for a separate division of our structure and ICONA was invited to adduce. I looked at their corporate work for lawyers', offices, intellectual health unions, and so on. I was astounded by the level of condition, especially since I',d only been focused on our own designs over the last few years. ICONA has an excellent design team, which is significant when going back-and-forth on ideas. No client wants to get stuck paying for 100 revisions.
How much have you invested with ICONA?
The cost of ICONA',s recurring services has been between $18,000 and $20,000 per year, not including web outgrowth.
What is the terminal result of working with ICONA INC?
We began our project with ICONA 4 years ago.
Results achieved
Could you share any evidence that would prove the productivity, condition of work, or the contact of the engagement?
I establish ICONA to be very collaborative. If any of my ideas proved too demanding from a technical or budget perspective, ICONA let me know. They whichever establish a better discretion or simply profligate that piece. I appreciated ICONA',s expertise on all. When we launched our new website, we needed to address a number of issues with the old one. Many nation were coming to our website and searching for things so that functionality needed to be top-notch. People have complimented us on all of those points, especially in provisions of look and ease of navigation. Our structure is nimble on collective media. Users have come to know that if a piece of information is not on our Twitter account, it will be establish on our website',s main page. Any pressing or significant information can be easily published there. Webwebsite engagement has increased by almost 450%, compared to the old page.
Even though no one hated it, some nation have told us that they liked the old logo better. Those are nation who probably haven',t changed much in the last 30 years, so this conviction doesn',t hold a lot of gravity with us. There was a lot of push-back from our own board owing the new logo was a departure from what had been in locate since forever. I felt that the new logo was a more professional touch for our structure, reflecting our high level of work.
The new website and revamped logo became the signature of the union. They signaled to everyone that we were projecting ourselves differently. Even though we weren',t resting on our laurels, we did have an enviable track archives, a hard brand, and an excellent reputation.
How did ICONA accomplish from a project treatment standpoint?
ICONA is unwonted in this regard. When we occupied them for a chat on any project, ICONA was good at letting us present our ideas then articulated what that implicated on their end. From our initial meetings, we began a discovery process. ICONA created a document which helped handle the process. It plainly outlined how many hours of work each piece entailed. The document also presented what was included in the package, from technical methods to photography services. ICONA has helped me befit a better project director owing I understood the level of detail required, from cost to deliverables.
What did you find most forcible almost ICONA?
We have a very little interactions staff so I',ve appreciated ICONA',s flexibility in working through long weekends. I know what their needs are and ICONA also apprehends my needs. ICONA has listened very well. Judging by their range of clientele, I',ve establish that ICONA adapts designs to the particular business or union with which it',s trying to adjoin. That’s both from a visual and a written perspective. They gave us approach to high-condition writers and designers.
I come from a newspaper background where the rule was that picturesque designers would try to fill up 3 quarters of a page, with only 2 columns left for print. I never got this from ICONA. Their designers understood our vision as long as it was plainly articulated. Whenever we asked for 3 to 4 versions of a design, one of them was always close to consummate while the second was a perhaps. We could all suit that the third was not the right choice. This was verity helpful in nudging the determination in the right course.
Are there any areas ICONA could better?
ICONA has a little staff and I can apprehend this, but I don',t know what their long-term programs are. We',ve never had this converse owing ICONA was always extremely approachible to me.
