BioNimbus for Cascade Strategies by Integrio Systems

Some details

Cascade Strategies developed a methodology to track consumer emotional excitement and research the factors that drive purchase. The research participants were brought into VR environments where they could see and interact with different types of product packages.

Integrio created a data analytics engine to classificate the data retrieved and provide Cascade with predictive insights based on the results of experiments

… that were held. Integrio worked closely with Cascade Strategies to improve the mathematical algorithms applied and make the predictions more accurate.