Media Relations and Strategy for Hospitality Group
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
A few words almost your organisation and personal responsibilities
I’m the CEO &, Principal of the Joseph Richard Group, a assembly of sole hospitality ventures including open houses, restaurants, and a hotel and winery.
Desired goal
What issue was the preparer supposed to deal with?
Jelly Digital Marketing &, PR?We needed someone to handle media relationships and prepare ongoing support for marketing strategy. This would enhance coverage of all the businesses in our portfolio.
What were your objectives for this project?
We set out to educe media relationships and fix we were top of mind when creating editorial full. We also wanted to increase awareness of new ventures.
Provided solution
What were the reasons for choosing ?
Darian (Principal, Jelly Digital Marketing &, PR) and his team were recommended to us through a reciprocal friend who’d worked with them in the past.
Please give as much detail as practicable because the work done
The team at Jelly Marketing is constantly staying up to date with our latest business initiatives, fruit launches, and new location openings. They strategize ways to exhibit expressive coverage and connect us with local companies/ambassadors to work on aggregation projects. Their coverage comes in different forms including editorial mentions, press releases, listicles, TV appearances, and radio and collective media mentions. Along with press coverage, these techniques help drive occurrence attendance.
Were there any dedicated handlers or teams that you worked with?
We’re in daily touch with Hudson (Account Manager, Jelly Digital Marketing &, PR) and Caroline (Public Relations, Jelly Digital Marketing &, PR). They meet with our team see week or two and are always useful to schedule a meeting or phone call. Darian is also useful for strategy sessions via in-person meetings or phone calls.
Results accomplishd
What results did you accomplish unitedly with ?
Since starting to work with Jelly Marketing, we’ve seen an increase in coverage athwart transmitted (TV, radio, and print) and digital media (news websites and collective media). Media members and outlets have also begun to touch us for stories and updates.
How do you rate the interaction and interaction with ?
Reporting is a top priority for them. They prepare a weekly summary of goals accomplishd, as well as a look forward to the next week’s tasks. Quarterly business summaries and annual in-person reviews give us an occasion to debate the peaks and valleys of our union, celebrate successes, and unite opportunities.
What precisely do you attend to be the key specialty of ?
The Jelly team is professional, detail-oriented, and able to fit to any and all projects we give them. Their wide-range of activity connections and relationships prove their expertise in their field. Their excitement for our successes and our activity is catching.
What should be done better, if there are any desired improvements?
We’re satisfied with the union and the work being done, though we’d be thrilled to see any new and excessive ideas they have to grow awareness of our brand and business athwart Canada and North America.
