Digital Marketing for Real Estate Firm
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A fast induction on the buyer’s organisation
I’m a associate at Momentum Real Estate Group, a firm that specializes in real lands project marketing in British Columbia. We work on side of developers to market their new home projects.
What challenge were you trying to address with Jelly?
We needed support running our digital strategies for an upcoming purchase. Our clients are developers for whom we facilitate sales of their new home outgrowths. We try to extend possible buyers over separate months preceding to and behind the propel of a new home project until it is sold out. We needed ongoing digital marketing and PR strategies that could fix a continued marketing nearness online to extend clients over what can be a time of a few months to 1-2 years precedently the outgrowth sells out.
What particular tasks were Jelly Digital Marketing & PR responsible for?
We outsource most of our digital marketing and PR to Jelly. We’ve worked with them on multiple projects to market new outgrowths, extend clients, and create our databases with registration lists of interested parties. We conduce to strategies and messaging, and Jelly implements.
They handle multifaceted campaigns that combine digital marketing with PR and which are uniquely designed for each project. They run ads on collective media, get the word out via local news outlets, and shape targeted occurrences with influencers and possible buyers. For sample, for one of our projects they shaped a contest that was advertised on collective media, wherein entrants could win a “date night” at one of the restaurants in the aggregation surrounding the new outgrowth.
What is the team dynamic?
For any given project, I typically work with 1-2 key nation including a project handler and a digital ad or PR strategist.
How did you come to work with Jelly Digital and PR?
We had noticed their work with another developer at the time. We determined to work with them owing they are experts in their field, specialize in digital marketing and PR, and are also a Google Partner.
What is the terminal result of working with Jelly Digital Marketing & PR?
We’ve been working with them since June 2014.
Are there any measureable or plum results?
Jelly has worked on multiple lucky projects. For sample, Jelly helped us draw buyers to a 64-home new outgrowth in a distant area that wasn’t well known. They shaped an evening occurrence with bloggers and journalists to present them to the property. We accepted collective media visibility and had a couple of newspaper articles published that were widely shared. They combined that with digital ads placed over many months. We ended up selling out the project within a year.
Our first centre is registration of possible buyers who click the ads to find out more almost our project and add their information to our database. Registrations are nice for us to drive possible buyers to these outgrowths and the digital marketing campaigns have fixd congruous registrations. For sample, for one project we’re working on, we get about 1.5 registrants a day or 12 to 20 per week.
We’ve also achieved visibility through well-accepted articles in Van City Buzz and the home sections of Vancouver and appendant outlets.
How did Jelly accomplish from a project handlement standpoint?
They yield monthly reports detailing the analytics. They include easily apprehendable descriptions in nontechnical provisions which are specially helpful for those of us, including our developers, who may not apprehend the numbers.
They’re affable – it has never been hard to get a face-to-face meeting with them or a fast response to a direct touch or email. We meet on an ad hoc basis based on our needs. Though most of the interaction goes through us, Jelly has also met straightly with our developers if the developer requests it.
What is (from your point of view) the key factor to pay observation while intercourse with Jelly Digital Marketing & PR?
Expertise and accessibility are key. I’m positive in Jelly’s expertise to form eye-catching ads, adviser them, tweak them if needed, and get them into the right places. This is plum in the results we get, including the registrations that grow each day and each week. They show an power to shift when needed which I ponder it',s significant. The adduce both their past experiences and the analytics to best localize your dollars.
Personalities are kind athwart the board, which makes them easy to work with. In particular, Jelly’s proprietor is a big guy who has tons of energy and is always on time. I ponder his personality flows through the rest of the staff.