About The Mezzanine Group Content Marketing company in Toronto, Canada
Wondering why were called Mezzanine? For anyone who knows the financing world the concept of mezzanine debt (a structure between debt and equity) is familiar but mezzanine isnt something they think of when it comes to revenues.
We wanted to take that concept of a hybrid structure and apply it to growing a companys sales. Mezzanine builds an organizations revenue generation capabilities (demand and lead generation) for the short and long-term. We are a hybrid solution between an in-house team and an outside expert. Were a solution that fits for business leaders looking to achieve results and build their companys revenue generation capabilities for the long-term while getting immediate results.
As it happens the name Mezzanine also came up at the time the company was being founded. Lisa was attending an event and standing on the mezzanine level looking out at the main stage of the venue and realizing that the mezzanine is the best place to be when you want to see whats going on. Its far enough away to get an objective and complete view but close enough to still see the details. Simply put the best seats in the house are on the mezzanine level.
Our History
Mezzanine was founded in 2005 from the management consulting division of Ivey School of Business at Western University (Ivey Business Consulting Group).
Over the last 15 years weve worked with the leaders of over 250 B2B companies across more than 30 industries. No one else has our depth and breadth of experience.
How We Are Unique
FocusedWe specialize in B2B demand and lead generation for companies that have a complex sale. Its all we do so we have depth and breadth of experience compared with companies that dont specialize in B2B. | Hands-onWe combine strategic guidance with hands-on execution. Transforming a companys revenue generation system requires hard work and time. We have done it enough to know that a combination of thinking-and-doing is necessary to achieve success. | FastWe move quickly. Our process gets campaigns in-market for a client within the first month of working together. | ProvenWe have an award-winning and proven process. With over 250 companies in our portfolio we have developed a proven framework and understanding of what to implement and when for complex B2B companies. | LastingThe proof is in the results. We deliver an average of 150% more pipeline for companies within a year. |
Learn how 250 B2B leaders increased their sales pipeline by an average of
Get in touch
500 King St. West Suite 300
Toronto ON M5V 1L9
1-416-583-5831
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