Marketing Strategy for Economic Development Consulting Firm
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private enlightenation is amended.
Introductory enlightenation
A fast induction on the buyer’s organisation
I’m the executive VP at a consultancy that specializes in economic outgrowth. We primarily work with municipalities, regions, provinces, and states to unite ways to better their economies. In particular, we help them position themselves to be winning to new business investments.
Desired goal
What challenge were you trying to address with Tangible Words?
We’ve educeed four tools that are packaged solutions for our clients. By collecting sole local market intelligence on our clients’ side, we can use it to prepare discrete labors. This was our leading raid into selling a packaged fruit that wasn’t a consulting labor, so we needed a way to enlighten nation almost our new tools. As such, we approached Tangible Words to lead our inbound marketing campaign.
Provided solution
What particular tasks were responsible for?
From a strategic perspective, they helped us clarify our target markets by educeing personas. These personas broke down our target market’s needs and showed us how well our tools addressed those needs. In being, they’d helped us unite our competitive gain and cemented our sales statement.
In provisions of execution, they’re helping us create a sales pipeline. It’s no longer a question of uniteing leads, rather, it’s almost following up appropriately. When we began the project, we didn’t have an inner sales construction and lacked a process to be proactive in the marketplace. Traditionally, we won work by reacting to calls for offer, so we weren’t used to intercourse with inbound marketing campaigns. Now, they’re working with us to better our inner workflows so that we can answer to new opportunities. They also educe interactions for our collective media channels to extend our touch base.
Was there a dedicated team?
I work with their two co-founders who specialize in sales/interactions and inbound HubSpot campaigns respectively.
How did you come to work with Tangible Words?
I’ve known one of the co-founders for a number of years through our reciprocal network in economic outgrowth. I’ve seen her at conferences and know nation who’ve worked with her organisation. Once we determined to chase inbound marketing, I knew that I needed to talk to her.
What are you approach expents (if diclosed)?
So far, we’ve spent almost $4,514–$5,266 per month.
What is the terminal result of working with ?
Their work began in January 2018 and is ongoing.
Results achieved
Are there any measureable or plum results?
We’re currently receiving a huge uptick in opportunities thanks to their marketing strategies. From their efforts, they’ve noticed a powerful interest in our labors and tools. As such, we’ve targeted that market and have fastly gotten to the point where we have to handle the number of incoming leads. It’s now our responsibility to close them.
How did Tangible Words accomplish from a project handlement standpoint?
They’ve recognized some of the challenges that we’ve had and are working to make sure that we’re not missing out on opportunities. I adjoin with their co-founders on a daily basis, and we have a good relationship.
What is (from your point of view) the key factor to pay observation while intercourse with ?
I can tell that they’re 100% committed to our achievement and are doing all that they can to fix it. Even when the process doesn’t run as smoothly as we anticipate, they’re reactive to all of our concerns. No business relationship will ever go fully all the time, so it’s significant to address issues as they come up. Tangible Words is answering, and we always get the observation we need.
What aspects of their work would you like to get betterd?
We’ve had a couple of concerns almost some of the full they’ve written, but they’re intercourse with that. We’ve been satisfied with their response to our issues over the past few months, so I wouldn’t highlight this as a denying. Rather, it’s part of the learning process when working with a client.
