Platform Dev for Health Rewards Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I',m the Chief Product Officer at CARROT Insights, a platform that integrates with the health apps on your phone and collects health data, rewarding nation for tracking their steps, meeting set goals, and learning almost their health.
Desired goal
What challenge were you trying to address with TWG?
We were looking for a organisation to form an primary rendering of this app for us.
Provided solution
What particular tasks were TWG responsible for?
They formd a Carrot Rewards app, which is a mobile health app that rewards fidelity points for vigorous conduct. They built the complete platform – the CMS, the backend, and the data extraction tool as well as the iOS and Android indigenous apps. The web platform, which was built with Angular, enables us to administer the app, while the reporting database is the question tool for the app. They also did all of the primary branding and design for the app.
The app itself integrates the API with the most common fidelity programs here in Canada, and as a result, has a difference of junction points – we had to create the manner junction for each one of the fidelity programs.
We have a scan tool, which is a full treatment method enabling us to conduct manner scans. The app integrates with HealthKit, Google Fit, and, ultimately, with Fitbit. They also built an Apple Watch app.
After launching the app to market, they helped us maintain it in market. In accession, they supported us throughout the complete process of edifice an in-house outgrowth team. When we eventually hired iOS developers, TWG helped us cross-train them.
Was there a dedicated team?
We had a dedicated fruit director and a designer, both of whom were part-time. We also worked with full-time iOS and Android developers (in some cases, there were multiple iOS/Android developers), backend developers, and a QA expert. They pulled in the resources as needed to meet our timelines.
What were the main reasons to select TWG among the others?
Our CEO knows them excellently well, and they have a reputation of being faithful. We had to deal with a lot of government contracts at the commencement, so there were many odd requirements for doing things in a true way in order to fit the contract. They were ready to work with us on this. We liked their union mentality and reflection they would be a big fit.
What are you approach expents (if diclosed)?
We spent over a $1 million.
What is the terminal result of working with TWG?
We worked with them in January 2015–January 2017.
Results achieved
Are there any measureable or plum results?
The app exceeded all expectations, which was in big part due to the artlessness and condition of the experience. On the day that we launched the app, we ended up trending in the App Store and we were number two in health and fitness in Canada. It was an surpassing exploit from the very commencement.
They built a very firm and secure platform, so we didn',t have any issues with scalability or stability even though the commerce and load were significantly higher than we had anticipated. Since our inception we',ve regularly been among the top 10 health apps in Canada, which is forcible because we',re competing with apps like Fitbit and Strava.
They made the onboarding process single and seamless. With many apps, nation don',t get through the sign-up process, but our download-to-registration ratio is almost 80%, which is excellently high.
How do you score TWG’s treatment experiences?
They were very organized and entire. When we occupied with them, we were just starting our organisation, so they had a part in edifice us. I didn',t have any technical background and they built me into a fruit director. They introduced us to Slack, Dropbox, Envision, Zeppelin, and Sketch, and we exported those tools into our business.
We were very pliant from a project treatment perspective, trying what worked best. We used a union of Google Docs and Jira, depending on what we were working on.
What is (from your point of view) the key factor to pay observation while intercourse with TWG?
They stay up-to-date and well-informed almost the new activity trends, frequently suggesting that we try new things we hadn',t even heard of. Being the leading edge in provisions of best useful technologies and best practices, they can be considered reflection leaders in Toronto.
Secondly, we were impressed with their culture – they',re an surpassing cluster of nation. They',re pellucid and easy to work with, which forms a very collaborative and real experience.
What aspects of their work would you like to get improved?
I haven',t worked with them in almost a year, so I don',t know what they',ve done in provisions of AI [Artificial Intelligence] and machine learning space. That might be something they can centre on.
Do you have any advice for possible mannerers?
Trust them and let them drive the design process. It',s somewhat challenging when you have big ideas and you just want them to execute them. But listening to the design feedback and the strategic insight is the only way to get the best out of the ecomethod.