Some details
Source: http://www.calgarysun.com/2012/05/01/sunshine-rides-webs-social-high
Sunshine can ride the web as well as the slopes and they now have the award to prove it.
Sunshine Village Ski and Snowboard Resort in the Canadian Rockies has been awarded the Best Use of Twitter award by the Ski Area Management
Magazine.The resort was also given special kudos for this season',s Ski the Day Before We Open Sweepstakes, which had Sunshine trending on Twitter.
",It is a great honour to be given this award by our peers,", said John Scurfield, Sunshine Village Senior Vice President of Resort Operations, Sales and Marketing.
",We',re very proud of what we',ve accomplished this season and how we',ve listened to our follower',s suggestions to give them what they want. Thanks to our followers we opened up a second park and let them name it. We also named the features after the winners and the runners up.",
As SAM staff point out, marketing has changed significantly since SAM inaugurated this annual review back in 2004.
SAM called on a diverse group of experts to evaluate a variety of different categories and Sunshine Village was for what they described as the solid engagement and growth they have displayed in Twitter.
In addition to the SAM award, Sunshine was also recognized by SlopeFillers in late December for the Best Ski Resort Twitter Campaign.
