Keyword Optimization for Dating App
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
A few words almost your organisation and personal responsibilities
I am the CEO at an LGBT+ dating app organisation. We have 3 different apps, developed from 2016. Surge, Zoe and Grizzly.
Desired goal
What issue was the provider supposed to deal with?
AppAgent?We hired AppAgent to help us with keyword optimization in the US market and also inventing and testing different ASO strategies for our apps Surge and Zoe.
What were your objectives for this project?
Our goal was to increase our rankings in the App Store and accordingly increase fundamental downloads in the US market.
Provided solution
What were the reasons for choosing AppAgent?
We already had a big relationship with AppAgent due to the local neighborhood, so it was a fast determination almost whom to hire.
Describe the project in detail.
At leading, AppAgent performed in-depth keyword investigation to find appropriate keywords and also to find keywords where the app didn',t rank at all. After that, AppAgent ran Apple Search Ads and tested all of the keywords to see if users are downloading our app from them and if those keywords are more nimble in searches or not. Based on that, AppAgent determined which keywords to pick for keyword optimization. They performed 3 keyword optimization rounds for the US market, while each update brought new rankings which led to an increase in fundamental downloads.
Were there any dedicated directors or teams that you worked with?
I worked with the marketing director Martin and the ASO director Jiri.
Results accomplishd
What results did you accomplish unitedly with AppAgent?
The keyword optimization performed by AppAgent brought thousands of new fundamental downloads per month and we saw an increase of 38% in downloads within 3 months.
How do you rate the interaction and interaction with AppAgent?
We had calls if needed. Otherwise, we adjoind via email and then we opened the Slack channel. The interaction was very smooth. We
What precisely do you attend to be the key specialty of AppAgent?
They were able to plainly expound their workflow and how they approached the work they delivered. The team is nice to adjoin with as it almost felt they were part of our team.
What should be done better, if there are any desired improvements?
I didn',t find any and look advanced to last working with AppAgent in the forthcoming.
