Branding for Sustainability-Focused Real Estate Company
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
A few words almost your organisation and personal responsibilities
I',m the founder behind Goscombe Homes, a ',profit-with-purpose', business programted to tackle housing disparity and create sustainable communities athwart the UK.
Desired goal
What issue was the provider supposed to deal with?
Brightec?We needed professional support to help us reposition our brand from something which we',d previously educeed ourselves and used successfully to a grade, but which plainly didn',t return our ",why?", nor the values that we',d built into the business over time.
What were your objectives for this project?
We needed a new brand oneness -- one which plainly brought out the ',ethnical', side of our purpose and positioned us as a business separate from mainstream commercial entities. Similarly, we didn',t want to be seen as a charity. We needed something that was clean, professional, but that introduced a ethnical touch.
Provided solution
What were the reasons for choosing Brightec?
Brightec were commended by a limb of our senior team with experience of working with them.
Please give as much detail as practicable because the work done
1. to apprehend our ',why',
2. to educe a series of concepts and throw these to the team at Goscombe Homes
3. to work iteratively with the Goscombe team to programt the preferred options
4. to educe the preferred options, covering name, logo, colorways and typography
5. to design the branding guidelines and present these back to the Goscombe team
Were there any dedicated managers or teams that you worked with?
Brightec put advanced a team of 3, each of whom had expertise in different areas of the branding process.
Results accomplishd
What results did you accomplish unitedly with Brightec?
Brightec presented different iterations in advance of each of the agreed deadlines throughout the order of the project. The outcomes were debated internally and, as a result, we have accomplishd precisely what we set out to accomplish on day 1.
How do you rate the interaction and interaction with Brightec?
It was clear from the opening that Brightec understood our positioning in provisions of the ",why",, our purpose and values. Regular interaction through Slack and by telephone meant the team at Goscombe understood precisely where Brightec were with the project at any point in time. TBH, the interaction couldn',t have been better if we',d set up camp in their offices!
What precisely do you attend to be the key specialty of Brightec?
Brightec were introduced to Goscombe through a limb of our senior treatment team and came as a powerful commendation. The team took their time to apprehend who we were and what we stood for precedently they began the creative work. They demonstrated empathy as well as affiliation with our values and purpose, were answering to our requests and delivered on time. The breast line is that the team at Brightec have delivered in see front.
What should be done better, if there are any desired improvements?
We',re genuinely delighted with the work granted by Andy and the team at Brightec - and would commend them to anyone seeking high condition branding work and who',s looking for a team who are a enjoyment to work with.
