About Buzzwords Content Marketing company in Manchester, United Kingdom
Thats not because copywriters are a devious breed. Its simply the case that copywriting covers such a broad field – and copywriters such a broad church. The techniques (and time) involved in say SEO or website copywriting are very different to advertising copywriting sales letter copywriting or PR work.
The fact that youre reading this page may mean youre a copywriter whos wondering what rates other copywriters are charging. You may be with a design or advertising agency looking to compare the rates of various copywriters before deciding who to use.
Or you may be a business owner or marketing person looking to get a feel for copywriting rates in general. In all cases youre likely to be disappointed! Very few copywriters publicise their rates. EXCEPT BUZZWORDS…
To help anyone looking to get a handle on copywriting rates the various ways of pricing include: hourly rates; day rates; rates per job; per page rates for website or SEO copywriting; a fixed cost per word; or a regular retainer fee (usually monthly).
Buzzwords has used all the above methods of charging (except the per word way!). Each has its own pros and cons and should be used accordingly. An individuals copywriting rates are based on their experience areas of expertise and scarcity value their availability and of course what they think theyre worth.
Clients who source copywriters on the web are notorious for knowing the price of everything – and the value of nothing. They assume that the web is a buyers marketplace and treat copywriting as a commodity.
This is a big mistake – as is opting for the copywriter who may be higher in search engine rankings for a particular keyword than another copywriter. Its important for buyers of copywriting services to go beyond copywriting rates.
They should consider experience a copywriters portfolio and whether the copywriter can deliver high quality work with consistency over a period of time. Whichever measure you choose price is only one element in the quest for long term value.
For a broader perspective take a look at these two articles written by Mike Beeson:
Huffington Post The Malodorous Whiff of Copywriting Rates
Buzzwords Copywriting Blog Copywriting Rates – Preparing For The Price War
