Some details
The developed System is a tool for PR experts, marketing specialists and brand managers of large companies and enterprises. The System allows PR and brand managers, marketing specialists to track reviews of products, services and brands (their own and those of competitors), and also to immediately respond to negative reviews, reveal and inspire «brand advocates», determine trends and news topics, evaluate efficiency of
PR campaigns.The System collects data from more than 40 000 sites every 60 minutes and processes more than 1 million posts a day in total, providing detailed information on the audience, geography, sites etc. where a particular object is mentioned. About 50 indicators, charts and diagrams for analysis of the observed object are available in total.