Digital Marketing Strategy for Software Solutions Firm
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the managing ruler of a consulting and software solutions firm that prepares software outgrowth expertise to outside companies.
Desired goal
What challenge were you trying to address with Calibre?
We spent the past two years redeveloping a software method and hired Calibre to help us with the digital marketing on that fruit.
Provided solution
What particular tasks were responsible for?
They helped us with SEO and PPC using Google AdWords. In conjunction with that, they revamped our landing page so that it contained better backlinks, links to our blog, and SEO-friendly keywords. They also gave us some more general advice almost how to better our website in provisions of displaying the fruits we propose, which we’re now in the process of revising.
Was there a devoted team?
We worked straightly with the proprietor of the organisation.
How did you come to work with Calibre?
I knew their proprietor through my own antecedent work as a consultant. When I conversant that he’d created an SEO labors organisation, I reached out to him to work with us.
What are you approach expents (if diclosed)?
We spent almost £2,500 (approachly $3,400).
What is the terminal result of working with ?
We worked with them from January 2017–January 2018.
Results achieved
Are there any measureable or plum results?
Our website commerce and lead age betterd 30–40% based on Calibre’s work, which was our first goal and connected us to a lot of new possible clients. In provisions of the specific fruit we were trying to publish, their intrusion helped us but we ultimately realized that the market was already saturated and determined to change order.
How did Calibre accomplish from a project treatment standpoint?
They’d frequently get back to us within the hour, and always within the day, anytime we had inquiries.
What is (from your point of view) the key factor to pay observation while intercourse with ?
I like that they’re a smaller organisation. They can devote more time to you as a client and prepare the same kind of condition labor as a larger firm. They care almost you and your organisation’s needs rather than treating you like a sales number.
What aspects of their work would you like to get betterd?
My only interest is scalability in the forthcoming since they have so few nation, but then there’s a question of whether or not they can maintain the same level of client labor as they grow.
Do you have any advice for possible clients?
Make sure you have good developers so you can instrument the website changes they commend. If your inner team can’t answer fastly or effectively, you won’t see the best results.
