Video Production Projects for Manufacturing Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the vice chairman of brand and interactions for a big material manufacturing organisation.
Desired goal
What challenge were you trying to address with Casual Films?
Different business units within the enterprise have occupied Casual Films, signification there have been a difference of different needs such as brand edifice, sustainability messaging, and down to specific fruit film.
Provided solution
What particular tasks were Casual Films responsible for?
Casual Films has granted full-labor fruition on numerous projects. Their team has produced a film with us on our aggregation giving project. They filmed with us in New York to showcase our organisation’s work with The Pajama Program—a kind program that gives storybooks and pajamas based on the announce that kids don’t get a good bedtime experience. Their team captured the occurrence and the history behind the cause. Their team has worked with us to use the fruit. Mostly, the video’s been leveraged internally.
Their team has also done a film with us to debate the work done behind our materials. We’re a big manufacturing organisation that makes fruits, which can sound consummately boring. Though, our materials can be anything. As part of the alteration behind our fruits, we have tests occurring constantly. For sample, we have drums in the North Sea with labels on them and materials in the Sahara to see what heat does to them. Casual Films was able to help us pick through and come up with a story almost our alterations. They helped to find what makes our material scientists passionate almost what they do and fetch that symbol into the film.
Was there a dedicated team?
Mainly, we have one account director. We know a lot of nation at Casual Films, but he has been our point of touch. We’ve worked with him on designing films, but he has a team behind him. As needed, we get in touch with them.
How did you come to work with Casual Films?
We establish Casual Films at a conversation. They had a stall with a Lego-edifice rivalry, which my helper and I participated in. We talked with our now preceding account director as well as the nation who set up the stall. We liked the size of the organisation, the establishation, and ethos.
What are you approach expents (if diclosed)?
As a confirmation, we’ve spent probably $150,000–$200,000 a year on Casual Films', labors.
What is the terminal result of working with Casual Films?
They’ve been our film associate for almost five years now. We’ve kept them on retainer each year.
Results accomplishd
What evidence can you share that demonstrates the contact of the engagement?
In the past, we’ve worked with multiple different agencies, but they didn’t take the time to apprehend us. The key gain for us in working with Casual Films has been that they',ve spent a lot of time learning our business and its story. Their team has helped us to articulate that in a way that would work well on film. The levels of associateship, integrity, and respect have been massively profitable to us, which has been perceptible in the films. They',re a lot more genuine now owing our personality comes through.
How did Casual Films accomplish from a project treatment standpoint?
It has always been grand. If anything, it has been our team that has caused delays. It’s a personal relationship. Casual Films isn’t a big organisation, which makes their team incredibly pliant. If we’ve had to pause a project, they’ve paused it. Their team has hit see deadline we’ve given them. To be honorable, it has been a pretty consummate labor.
What is (from your point of view) the key factor to pay observation while intercourse with Casual Films?
Casual Films has befit a part of our extended team. With them, we’re not intercourse with another agency. They',ll give us feedback, assertion: you don’t need to do that or don’t bestow money on this. We’ve had open dialogs with them and it',s created a mutually respectful associateship. They’ve taken the time to apprehend precisely what we’re trying to accomplish, contributing to our messaging.
What aspects of their work would you like to get improved?
No, there aren’t any denying qualities.
Do you have any advice for possible clients?
Bring them in on your overall interaction strategy. Use their apprehension and experience to help create a storyline and film. Give them what you’re trying to accomplish and let them come back with a throw owing that’s what has produced genuine full for us.