Video Production for Global Luxury Retail Brand
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I am the ruler of interactions for the Americas for a global effeminacy retail brand.
Desired goal
What challenge were you trying to address with Casual Films?
Every year we make a holiday video and in the past, we tried to kill too many birds with one stone with the video. It was frequently too diffuse and not as attractive as we’d like, including business messages alongside employee messages. For 2019, we determined to divide it into two videos, a business-facing one and an employee-facing one.
Provided solution
What particular tasks were Casual Films responsible for?
Casual Films produced out employee-facing holiday video for 2019. Their team helped us straight down the centre and created three different concepts, all of which were incredibly on target. After we selected one of the concepts, we were able to move advanced with the project.
The Casual Films team was ready to put in the effort to veritably apprehend the DNA of our brand, the core of who we are, and what our employees anticipate. We went from creative brief to storyboards to direction on each frame. It was a intricate endeavor that implicated a lot of merchandising, as well as figuring out the right employees to component in five shoots in five different locations.
Their team filmed our employees and showcased both the loveliness of our jewelry and the difference of our team. They created a piece that celebrates our employees and managed all of the shoots.
Was there a dedicated team?
We worked with five limbs of the Casual Films team. My point individual was Lexi (Executive Producer, Casual Films), but we also worked with a writer, a producer, a film individual, and an audio individual.
How did you come to work with Casual Films?
We have a limb of our organisation who sources video origination companies. I brought this project to her and she looked for companies that met our needs. After interviewing two firms, we determined to work with Casual Films.
Their initial offer and portfolio of work stood out. There was a burnish and condition to their work that was excellently excellent. Additionally, they seem to solely centre on internal-facing employee interactions videos, which gave them a leg up.
What is the terminal result of working with Casual Films?
Our engagement ran from July–November 2019.
Results achieved
What evidence can you share that demonstrates the contact of the engagement?
We have accepted terrible feedback from the team, they were bigly impressed with the caliber and condition of the video. Engagement with the video was 34% higher than last year. Casual Films did a beautiful job on see front of the video. Their tactical engineering of seething was on point and they delivered a beautiful project.
Every limb of their team approached the project with a big perception of professionalism and point of view. They all brought a lot to the table and it was amiable working with them.
How did Casual Films accomplish from a project treatment standpoint?
Lexi was absolutely excellent. She granted schedules and budgets, which they stuck to. Before anything might go over budget, she always reviewed with me to fix we were on the same page. There was a very clear process in locate for shoots, which were run almost to the diminutive. The total engagement was well managed.
What is (from your point of view) the key factor to pay observation while intercourse with Casual Films?
Casual Films is committed to condition. They’re a big associate to have.
What fronts of their work would you like to get improved?
No, overall they were veritably big. The longer we work with a organisation, they biger apprehending they have of all of our collections, but I wouldn’t anticipate them to have that yet.
Do you have any advice for possible clients?
I am a very process-oriented individual and they’re a process-oriented organisation. Invest the time in bringing them up to despatch n your brand, it will pay big dividends.