Kantar Retail Virtual Reality pioneered the use of Virtual Reality to understand shopper behaviour in store. Kantar Retail wanted to develop a VR solution aimed at the Retail and Consumer Goods industry for research with real shoppers in virtual stores rather than actual stores.
To meet Kantar Retail’s needs Ciklum offered its Extended Team model. The… customer uses Ciklum’s expertise and technical ecosystem to test product feasibility and make it commercially available in the shortest time, while Ciklum took over the development process.
- A unique enterprise project for desktop, laptops and Oculus Rift using Unity Game Engine for commercial use.
- The cooperation was based on Scaled Agile Framework (SAFe) 3.0 allowing each team member in 3 development locations – Ukraine, the UK and USA – to take an active part in the solution development.