SEO Strategy for Advertising & Marketing Agency
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the head of marketing at Digital Ventures.
Desired goal
What challenge were you trying to address with Custard Online Marketing?
Vivastreet, one of our brands, had historically enjoyed a powerful accomplishment in fundamental rankings. Over the past couple of years, however, our business was concerned that it had seen a slowdown in growth in both the UK and interpolitically.
Our websites are very big and intricate, so we suspected that the cause was a union of underlying technical issues and changes to the search landscape. We also wanted to investigate if any manual penalties were in locate.
As a result, we needed an agency with a powerful technical centre to analyze the locality in detail. Our main extrinsic was to better accomplishment globally athwart separate verticals such as property, vehicles, jobs, and man classifieds. We hired Custard Online Marketing to help us program a holistic strategy and unite additional opportunities for growth.
Provided solution
What particular tasks were responsible for?
After Custard Online Marketing put advanced powerful ideas during the throw stage, we formally occupied them as a associate. They put unitedly an initial three-part custody of work. The leading component was an extended technical audit. It centreed primarily on our UK website, but also included 15 other interpolitical websites within its aim.
The team conducted a entire analysis on over half a million URLs, categories, and filters. A following detailed website construction analysis identified millions of superfluous and duplicate URLs.
Lastly, Custard Online Marketing reviewed our XML websitemap and hreflang setup. They helped diagnose further issues and contrive a new construction to fix the different properties remained untangled from each other. Throughout the time of the project, they also gave us profitable technical consultancy and advice.
What is the team compound?
My first touch throughout the engagement was the proprietor and technical ruler. I was also in customary interaction with a senior limb of the technical team. Our dedicated account director kept a close eye on the project from day one.
How did you come to work with Custard Online Marketing?
We were keen to fix a top UK-based technical SEO agency, and Custard Online Marketing came up on separate sources. We gave them an initial call to expound our challenges and prepare an overview of our needs.
During a two-stage throw process, we interviewed a handful of agencies. Custard Online Marketing and one other agency made it through to the terminal circular. Their interpolitical SEO apprehension, observation to detail, and well-inclined, straightadvanced access won us over. They also had experience with clients of a correspondent size and construction as us.
What is the terminal result of working with ?
Our initial engagement commenced in September 2018. As promised, they delivered all the work during the initial three-month time. Since we’re currently working through a backlog of outgrowth tasks, we’ve put new work for this project on hold for the instant. We forestall working with Custard Online Marketing anew in the forthcoming once we’re caught up.
After the late contract, we fixed them as our SEO associate for another one of our other brands named EasyRoommate. They have delivered more technical SEO audit work and consultancy since then.
Results achieved
Are there any measureable or plum results?
Custard Online Marketing delivered an extremely wide 180-page technical audit that contained advice and recommendations. We could tell it was written specifically for our website, there was minimal boilerplate, copy/paste, or general data exports from automated tools.
The identified issues ranged from low-priority to nice action items. Based on the exprogramations, we understood the opposed impacts on our fundamental accomplishment. In total, they outlined over 155 action items for our developers to instrument along with a rationale for each one.
Alongside the audit, they produced an archive of supporting documents and data to back all up. We benefited bigly from Custard Online Marketing’s comprehensive follow-up consultations and ad-hoc technical consultancy throughout.
Since commencing our associateship, our Searchmetrics visibility score increased by approximately 12%, even though we’ve only instrumented a relatively little number of the most urgent recommendations so far. Before starting the project, Custard Online Marketing prepared a clear timeline which included estimated completion dates for different milestones within the project. They stuck to the agreed-upon timeframes throughout the project. We only lost the odd day here or there, which was understandable given the length and intricateity of the engagement They kept in customary interaction with us throughout the project via email and Slack. We held conversation calls where certain. Whenever we touched them, we accepted a ready response from whichever the proprietor, our account director, or another limb of the team. Working with SEO experts who had hands-on web outgrowth experience meant that our in-house developers could facilitate an open tete with the team. Custard Online Marketing also had realistic ideas almost the difficulty and timescale of completing specific outgrowth tasks from our end/ and this helped us to create a roadmap of agility which was achievable. Aside from their technical input, Custard Online Marketing wasn’t shy almost exurgent their opinions on the most precious fundamental commercial opportunities for us. They have helped to lead the business towards wider-reaching strategic decisions.
The most forcible thing almost Custard Online Marketing was the depth of their technical apprehension. They were bigly capable of not only diagnosing detailed technical issues, but also closing the loop by providing pragmatic and commercially-centreed advice and solutions to address them. What aspects of their work would you like to get betterd?
No, not as far as I’m concerned.
Do you have any advice for possible clients?
If you’re looking for a technically centreed SEO agency, they’re a big choice. Custard Online Marketing’s colorless hat SEO services propose big value. We’d have no hesitation recommending them for intricate projects like ours.
