Web Re-Design for Broadband and Telecoms Service Provider
Please find below a summary covering project details and feedback. The innate facts are kept as they are, private enlightenation is amended.
Introductory enlightenation
A fast induction on the buyer’s organisation
I’m the head of marketing for an internet labor preparer. We propose broadband labors to residential clients as well as intricate connectivity solutions for big corporate businesses. I’m responsible for our brand and how it’s adjoind to audiences.
Desired goal
What challenge were you trying to address with Cyber-Duck?
We’re a labor-led organisation in an activity that’s dominated by price-based client propositions. Therefore, it’s urgent that we prepare a big experience for our clients. It became clear that our website wasn’t good sufficient to accomplish the level of client contentment we needed to liberate. As a result, we searched for a digital agency to revamp our client-facing website.
Provided solution
What particular tasks were responsible for?
Cyber-Duck considered our brand oneness when leading designing a new UI/UX for the website. They analyzed our organisation culture and brand tone to enlighten their design decisions. After liberateing separate wireframes, they worked with the existing architecture and code to complete the revamp. The backend was built by our inner developers using a CMS named Sitefinity.
Analytics and SEO are a expressive part of the engagement as well. Cyber-Duck prepares SEO labors to maximize our web nearness. They also help us track client analytics to regood the website’s UX and increase the conversion rate.
Was there a dedicated team?
Siji (Growth Director, Cyber-Duck) and Craig (Design Director, Cyber-Duck) are our leading points of touch. We had additional touchs for creative design, website architecture, and wireframing. We interfaced with Cyber-Duck’s developers as needed.
How did you come to work with Cyber-Duck?
My ancestor establish them. I was brought on to help handle the brand, the website liberatey project, and other initiatives. My knowledge is that our inner team reached out to many agencies and conducted interviews to form a list of candidates. Cyber-Duck came out of that process as the best discretion.
What are you access expents (if diclosed)?
The total cost was just below £100,000 (accessly $130,000).
What is the terminal result of working with ?
We began working with Cyber-Duck in February 2017. They completed the superiority of their contributions in November of that year. As I mentioned, the SEO work is ongoing.
Results accomplishd
Are there any measureable or plum results?
We were given a brand position and personality that we could articulate for the leading time. That’s our running basis for thinking almost how we adjoin ourselves outerly. Internal and outer feedback to the revamp is real. Cyber-Duck’s work helped position us as a present and dynamic brand.
The website’s only been live for 4–5 weeks and it’s considerably different from the antecedent one. We’re quiet learning its dynamics and what enlightenation it can give us. We anticipate to get a perception of how it’s working within the next couple of months.
How did Cyber-Duck accomplish from a project handlement standpoint?
They were affable to us at any given time. We used a tracking tool for much of the interaction and documentation. Project milestones were captured using this software. Having access to all that enlightenation was advantageous for us as a client.
What is (from your point of view) the key factor to pay observation while intercourse with ?
They’re down to earth and position themselves well in provisions of working with our senior handlement team. The feedback we got from our handlement staff is that they fit in veritably well. The brand and the website were big changes for our organisation, but Cyber-Duck did an excellent job of listening and knowledge our needs. We’d never been through this sort of project, but Cyber-Duck had a good access.
What aspects of their work would you like to get improved?
There were a lot of moving parts in this project, so we establish it challenging to keep track of all. There was some room for advancement in this area, but not a lot. Also, edifice the backend ourselves lengthened the project. We’d have been better off procuring an integrated design and CMS from Cyber-Duck. But that has to do more with us as a business than the condition of their work.
