About DOOH Content Marketing company in London, United Kingdom
Our platforms and expertise enable brands agencies and media owners to deliver smarter DIGITAL OUT OF HOME campaigns
Offering a fresh and simplified approach for rapid deployment of linear smart and dynamic content.
Designed to integrate fluidly with media owner networks RUSH offers advertisers complete flexibility to change their ads at a moments notice. Copy changes can be scheduled based on pre-set triggers (such as time of day / day of week) or initiated ad-hoc enabling brands to update copy based on breaking news or sports events.
DWELL TIME CHANGES CONSTANTLY SO WHY SHOULDNT YOUR CREATIVE
DRIVE enables brands to alternate their roadside digital OOH ads in direct accordance to the speed of traffic past each screen – all in real-time.
Typically three creative variations will be used switching in and out to reflect the varying degrees of dwell time each screen is benefitting from.
From short sharp headlines for fast moving traffic through to lengthier statements when cars are crawling DRIVE ensures a brands investment in roadside digital OOH is optimised.
ENABLING LIVE DATA TO DETERMINE CREATIVE SELECTION
RUSH+ enables live APIs to inform content selection decisions rather than manual or pre-scheduled copy changes.
This allows advertisers to change copy or products based on defined but unpredictable factors such as weather sporting or social results traffic flows or brand owned data such as sales information.
Ideal for brands with multiple products or features ensuring that their creative is always contextual and relevant.
HELPING NATIONAL CAMPAIGNS TALK TO LOCAL AUDIENCES
LOCATION offers brands a simple route to context by effortlessly adapting a single file to reference the relevant region city town street retailer or individual Digital OOH screen.
Whether thats an FMCG ad presenting a nearest retailer a car brand presenting a nearest dealership or a brand simply wanting to call out a local neighbourhood. Locational context significantly boosts ad awareness and recall.
Ideal for any point of sale directional or region specific messaging Location makes it easy to turn a simple ad into a highly contextual one.
DYNAMIC DATA-LED CREATIVITY
BESPOKE builds on the Rush delivery platform by integrating API data directly into DOOH content turning it fully dynamic.
By harnessing live data streams DOOH content will constantly react to changing elements ensuring copy and content is truly live.
So whether an ad is displaying product prices stock levels jo
