About Dubit Digital Strategy company in Leeds, United Kingdom
Dubit Group also builds and launches its own digital products and services. The most promising are moved into standalone companies and supported with further investment. Dubit Group is the parent company for Dubit - the agency - and its holdings in WEARVR and XR Games.
Our approach to innovation integrates the needs of young people the possibilities of technology and the requirements for business success.
Everyone at Dubit appreciates the value of research from initial insights that help us empathise with the audience to observation and co-creation. And it doesnt stop there. Dubit are firm believers in not spending budget on an idea until we have tested assumptions with the target audience. Throughout the design process we involve kids and families in our strategic thinking and rapidly prototype ideas to test and iterate until we have product-market fit and a proven business model.
For that to succeed we work very closely with our clients - each of which count Dubit as their partner and our team as their team. We like to think of our people working in and on your business and an extension of your company. Its a process and journey together that delivers chart-topping products and most importantly products that kids and families love.
We take our role in kids entertainment and education seriously and from day one we have been at the forefront of developing policies and systems to protect the kids who use our products. Dubit were founder members of the Internet Taskforce on Child Protection which has now evolved into UKCCIS and we are committed to ensuring all apps websites and marketing campaigns are safe appropriate and abide by international rules and guidelines. We consult for clients on COPPA the impact of GDPR and ethical marketing to children and young people.
Childrens personal information is sensitive by its very nature and every Dubit employee is police-checked whether they have access to data or not. Dubit are registered as Data Controllers and we employ stringent procedures for the handling and storage of all data whether digital or physical. We are governed by Market Research Society guidelines on childrens consent in all our research activities. You can read our Privacy Policy regarding how we handle your own data here.
