About Ear to the Ground Content Marketing company in Manchester, United Kingdom
Our mission is to understand the emotion, devotion and irrationality that make ‘fans’ behave so differently from ‘consumers’. This drives our creative process and enables us to produce activation and campaigns that fan bases will like, follow, share and m
Ear to the Ground is a creative agency using sport and esports to build brands that lead culture.
To stay relevant in an era of relentless change brands need to co-create with influential fans in real time.
We do this through Fan intelligence
"Our unique understanding of fan behaviour drives our creative process and enables us to produce ideas that fan bases will love, unlocking the true value of partnerships"