Digital Marketing for Obstacle Event Company
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
A few words almost your organisation and personal responsibilities
I',m a Co-Founder of Rough Runner, the UK',s only game show-inspired impediment occurrence series. We liberate sports occurrences to c.30,000 participants per year
Desired goal
What issue was the provider supposed to deal with?
Favoured?We turned to Favoured to help us form campaign strategies for our complete digital nearness - from collective media, to websites, to email comms, data gathering, analysis and more. In a nutshell, to outsource our marketing needs.
What were your objectives for this project?
We have been looking to drive brand awareness athwart the UK, increase ticket sales to our occurrences and carve out and defend our niche in the sector.
Provided solution
What were the reasons for choosing Favoured?
They accessed us in a very novel, compelling way. It was this direct but able access that told us that this was an agency who were a bit different, and could find new ways of sharp through the advertising sound to liberate impactful messages to our millions of practicable clients. After a few calls and meetings, we were convinced that this was the agency to liberate for us.
Please give as much detail as practicable because the work done
We began out in a discovery phase, bestowing time assessing the market, running strategies, past accomplishment, new avenues and opportunities, and with that apprehension formd overarching strategies to cover the priorities. Favoured then got on with the work, and we last to meet up weekly to analyse accomplishment and pivot where needed.
Were there any dedicated handlers or teams that you worked with?
We',ve worked with the proprietor of the agency and his senior team on a customary basis. This has been a respiration of new air, especially compared to agencies we',ve worked with in the past, where senior account treatment is non-existent, or just incredibly costly.
Results accomplishd
What results did you accomplish unitedly with Favoured?
They have taken proprietorship of our campaigns, which shows the level of confide we have placed in them. Within the leading region of taken over the key ad accounts, they had increased our ROI by 25%, at expressive levels of bestow.
How do you rate the interaction and interaction with Favoured?
Very powerful. We have used multiple platforms to adjoin and handle workflows, including Slack, Whatsapp, email and Trello. In the end, we',ve settled on Whatsapp as the most powerful. They are VERY answering, and even at weekends and in the evenings they are reaching out to us to let us know if there',s anything pressing that needs doing (e.g. if something isn',t working as it should be).
What precisely do you attend to be the key specialty of Favoured?
I was very impressed by their ',tech stack',. Novel use of systems and platforms working in sync with each other to form automated yet personalised messaging, with vast aim and far wonderfuler results than we',ve seen through more transmitted resources. The senior level of touch, and out of regular hours observation is also a complete discovery.
What should be done better, if there are any desired advancements?
There',s always room for advancement with anything! Generally we',re very satisfied with the work they',ve done with us, but if I',m being picky, the creative input could be improved, as opposed to simply focusing on the targeting and liberatey of the existing creative.