Green Room Design Branding agency official website in Birmingham

Green Room Design Branding company

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About Green Room Design Branding company in Birmingham, United Kingdom


At Green Room weve been delivering creative brand and retail design concepts for global businesses since 2001. Our offering has since grown to offer the very best in human experience design and crafting by combining brilliant design expertise with commercial business acumen ensuring we provide service and delivery excellence to each and every one of our clients.


Our mission

We believe that the brands that will truly prosper in the future are the ones who recognise now that the ultimate return on investment comes only from investing in genuine human relationships with their customers. Thats why our mission is simply; To enrich peoples lives with human-centred design.

Our vision

Like a creative force for good we consider each step of the relationship journey and how the experience can support and enhance it. Its what drives our ambition; To be recognised as the Worlds leading Brand and Retail Design Consultancy.

Leadership team


  • Steve Verrall

    Chairman and CEO

    Steve joined the group as non-Executive Chairman in 2009 after a successful career in the software and tech sector. Steve has been instrumental in building the management team driving growth internationally and in recent years supporting the development of Green Rooms renowned capabilities in human centric design and digital transformation.

    In 2014 he led a buy-out of the business and took on the role of Group CEO.


  • Catherine Lucas

    Managing Partner

    Catherine brings over 20 years delivering global brand and retail experience from both blue-chip companies and one of worlds largest communication groups to ensure Green Rooms expertise meets the future needs of the industry. Seeing both sides of the coin she understands how to balance the requirement to drive innovation with the commercial business reality.


  • Mike Roberts

    Chief Creative Officer

    Mike spearheads Green Rooms creative vision utilizing a breadth of human centric strategies and retail knowledge. With over twenty-five years industry experience across 20 markets globally Mike uses these skills to help brands spark maintain and reinvigorate the relationship with their audience through all moments of contact.


  • Nadine Thomas

    Finance Director

    Trained with PwC Nadine is a fellow of the Institute of Chartered Accountants and brings 20 years outside practice experience across FTSE and AIM listed companies also investor backed start-up businesses. Nadine has been Finance Director with Green Room for 9 years.


  • Philip Peacock

    Consulting Director

    With over 30 years retail and business experience in operations logistics and property Philip led the Operations team at Green Room before taking up the role of Consulting Director. Prior to this Philip has worked outside of the creative industry heading senior teams for world-leading retail brands across the entertainment and optical industry.





















Our values

Were becoming globally renowned for creating simple yet brilliant connections between brands retailers and their audience. Often ground-breaking sometimes unexpected but always and without exception by placing human consideration at the heart. Offering the very best in experience design and delivery our team of inter-disciplined creative thinkers and doers approach each client and project with their feet firmly on the ground and embodied in our core values:

  • We put people at the heart of everything we do
  • We are true to our word
  • We aim to be our best give our best and always strive to do better

Our work

Our team
An interconnected collective of creative thinkers and doers across international studios.
Join the team


Our blog:

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