Some details
We created a server application which works in the background, requiring no action on the part of the Smiley World staff. Read the full case study Smiley World (the owner of the Smiley brand) use a number of different systems to track the worldwide use of their brand and to manage the royalties generated. Two of those systems are the Salesforce CRM and an online project management and spreadsheet system called Smartsheet and
these systems contain a large amount of common information. The staff of Smiley World were updating different parts of these systems on a daily basis and so needed a way to avoid both duplication of effort and errors caused by data being entered slightly differently in each system.