Some details
We worked with the start up venture 1UP, to create a mobile platform that empowers anyone to connect and interact by adding the element of competition when posting videos.
1Up is a group-based social media platform centred on videos. Originally the main concept of the app was under development and at an intermediate stage and hedgehog lab was asked to accelerate and mature the platform for release.
With social
media challenges becoming the next big thing, we looked to use technology to grow a platform that allows users to capture and share videos or photos, showing off their talents or voicing an opinion, and introducing a level of competition and gamification via leaderboards.