Some details
Mucho curates the user’s food shopping list for any type of diet and taste through a wide variety of recipes. We started with a simple yet ambitious idea - to offer a fast, easy and delightful way to shop for fresh food.
Mucho initially approached us for a quick wing project on the website they had at the time. In a later moment, having been through a rebranding, they asked us to design and prototype a new mobile
app.The goal was to launch the app for IOS. For this reason, the team decided to use Objective-C and Swift, as it allowed us to launch fast, while still using a solid framework.
The main challenges were creating a quick workflow and interface. Since we were designing for people who don’t have time to waste, we designed a simple interface that would put emphasis on the recipe photos. In this way, we are reaching the true food lovers, while also showing the strong brand identity.