Some details
Supponor are a venture funded augmented reality business. Their technology augments the TV broadcast stream from sporting events by replacing the at-event billboards with region-specific advertising. By using a mix of 3D modelling of locations and overlaid infrared imaging the results are indistinguishable from an unaugmented stream, and produced with only millisecond delays.
The technology has been in development for
years. As it neared production readiness Supponor approached Isotoma to build the tools that would allow them to capture, transcode and schedule the ad inventory that would be displayed for each event. This required a rich asset management system that had the ability to ingest a huge array of formats and apply customer specific business rules to each inventory set, all the while presenting a simple interface that could be used by teams in OB trucks at sporting events and achieving broadcast levels of availability.We’re proud to say that the system has grown to support Supponor as they’ve delivered advertising for La Liga, The FA and the NHL.
Watch a video of their technology on their website, or read more about our work for Supponor on ours