Some details
The Task:
I.T.S. are a successful, ambitious and customer-focused food and beverage flavouring company. In an increasingly trend-driven and demanding industry, I.T.S. wanted to take the brand to the next level by making a splash in the marketplace with a new look and feel that better represents their values, approach and attitude – one that could form the foundations of a company with big ambitions and
can help take them to the next level.Our Solution:
We ran a productive workshop with key I.T.S. stakeholders to pinpoint potential avenues for their new branding.
One thing that came through loud and clear is that I.T.S. want to stand out, both in terms of how they look and sound, but also in terms of having an opinion and making their voices heard within the marketplace.
We developed the line “A BRAVER FLAVOUR” – to both describe who I.T.S. are as a company and the benefits that they offer customers.
This became the foundation of the brand’s new positioning.
Continuing the theme, we created a logo that represents a badge of honour at the heart of I.T.S.’s visual identity – and is deliberately a million miles away from their competitors’ visual identity to give them that all important stand out. We brought through their sense of humour, too – with a Latin motto on their shield logo reading “gustom hoc omnia”- or ‘taste is everything’.
To support the brand relaunch, we also developed new exhibition stands, fa ull suite of branded assets – including business cards, letterheads, email signatures, PowerPoint presentations and compliment slips.