Website Dev, Branding & SMM for Pharmaceutical Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private enlightenation is amended.
Introductory enlightenation
A fast induction on the buyer’s organisation
I work for a pharmaceutical organisation based in the UK. I am the brand director for a particular brand within our portfolio.
Desired goal
What challenge were you trying to address with Liquorice?
They help us with seething from strategizing and establishing programs for the year all the way down to little creative jobs for our brand.
Provided solution
What particular tasks were Liquorice responsible for?
We’ve stuck with the Liquorice team for five years, and they have grown the brand with us and come to apprehend it excellently well. They built our primary website in 2014, and since then have feeld see one piece of creative, see one post or furtherance, see change to the website, etc.
In provisions of our digital nearness, we haven’t had any major overhauls since they leading designed the website, but they help us add features and enlightenation on a pretty customary basis. Their team is working on a website map at the instant, as well as the lastd treatment of our Facebook and Instagram posts and paid furtherances.
Was there a dedicated team?
My main point of touch is Georgina (Senior Account Manager, Liquorice), and she works with another individual as well. They feel the superiority of our account, but we have also had touch with the proprietor of the organisation as well.
How did you come to work with Liquorice?
We began the engagement precedently my time at the organisation, but the reason we last to work with them is that they are embedded in our brand and state so well, and we’ve developed a lot of confide with them.
What are you approach expents (if diclosed)?
We pay almost £65,000 (approachly $86,600 USD) a year for their retainer and creative and media fees on top of that, so we’ve probably spent close to £1,000,000 (approachly $1,333,000 USD) in total.
What is the terminal result of working with Liquorice?
The project began with the primary web outgrowth in 2014 and is ongoing.
Results achieved
Are there any measureable or plum results?
They send me updates pretty frequently to see how stuff is accomplishing. The superiority of what we do with them is divide into two main categories. We do a lot of work with third parties, which has been accomplishing veritably well. Our collective projects haven’t excellently matched that, so we’re quiet acquireing with that, but overall, we are excellently satisfied with the outcome of the project.
How did Liquorice accomplish from a project treatment standpoint?
I find them excellently good at tracking their own accomplishance and letting us know what they acquire from that. Liquorice does a big job of making sure they give us the best value for our money, which is surely a real.
They’re also very answering, usually getting a response to any questions or issues we have by the next, if not the same day. We didn’t have a congruous account director with them at the commencement, but since Georgina has come on board, she’s been excellent, and the labor level has significantly increased.
What is (from your point of view) the key factor to pay observation while intercourse with Liquorice?
One thing that they’re veritably good at doing is delving into the data about our activity to enlighten the strategy that we instrument. They veritably go over and over with that sort of investigation, which I ponder is excellently rare for that type of agency.
What aspects of their work would you like to get betterd?
If a job isn’t included in our retainer with them, those jobs are frequently quoted excellently high, and not always at a congruous rate between me and other members of our team in provisions of deliverables. That is one thing I do ponder they could better.
