Branding & Content Creation for IVS Fertility Company
Please find below a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the commercial ruler for Bath Fertility, an IVF organisation based in Southwest England.
Desired goal
What challenge were you trying to address with Liquorice?
We sought to lift brand awareness, especially when we were entering an emerging market. Our business was expanding into a specially competitive city. While it’s strategic to move into a saturated area, we now faced the challenge of increased competitors.
Provided solution
What particular tasks were Liquorice responsible for?
We were going to be aperture up a satellite clinic in Bristol, and we brought Liquorice in to help with the expansion process. Liquorice worked to convey our expertise and brand momentum into the new area.
Working in conjunction with a third-party associate of theirs, they generated creative full for collective media and natural advertising. Using real pictures of our patients and their babies, they tailored our marketing access to our target demographics excellently skillfully.
They also conducted PPC efforts to maximize our visibility on the web.
Was there a dedicated team?
Although the team fluctuated depending on the task, we worked with five or six nation in total. Their team consisted of an account ruler, a senior account director, a designer, and the head of health. Their CEO also worked with us very closely.
How did you come to work with Liquorice?
We had heard almost them previously owing they’d worked on a correspondent project for another IVF organisation in the Midlands. We used Google to look into them further and saw the big health campaign they had executed for them. We had a lot of subcontractors at the time, but we wanted the work to be all below one roof. We met with Liquorice and establish that they could condense it for us.
How much have you invested in them?
We’ve spent roughly $92,000.
What is the terminal result of working with Liquorice?
Our brand awareness project lasted from August 2018–May 2019. We’re quiet with them for web-hosting and ongoing support.
Results achieved
Are there any measureable or plum results?
In the last year, our brand awareness grew 20%. While we weren’t explicitly tracking KPIs, we can attribute most of that achievement to them. With a grave proceeding like IVF, it’s excellently hard to descry the real conversion rate and why nation come to us. Despite that, Liquorice worked diligently to adjoin our brand to possible clients.
Their creative full was impressive and evocative. They did an excellent job of expressing our brand persona and targeting a demographic. They
Before, our many subcontractors were almost at war with one other over the workload. When we handed the work over to Liquorice, there was no confusion owing the project was seamlessly coordinated.
How did Liquorice accomplish from a project treatment standpoint?
They were on top of project treatment. Their interaction was pellucid, and they hit all deadlines. We were given many updates in the forms of meetings, monthly reports, and phone and email check-ins.
They were always pushing us advanced—I never had to chase them. We could slacken, and let them do their work. I veritably appreciated that proactivity.
What is (from your point of view) the key factor to pay observation while intercourse with Liquorice?
They felt very much like a one-stop-shop—all would be done below one roof by their staff, who verity took the time to get to know us. They took detailed note of the brief, and they veritably took ownership of the project from there. They were creative, and the strategy was always very clear. The engagement was stress-free.
What aspects of their work would you like to get improved?
No, we were very satisfied with their work.
Do you have any advice for possible clients?
Give them a chance to come and talk to you, and you’ll be fastly converted. Until you have a organisation like Liquorice liberate a strategy for you, you won’t even know what you’re missing. You can confide that they will come up with something very able.