Some details
Terrano Systems is a company that develops cycling communication technologies, enabling its rider-customers to enjoy the freedom to discover new routes, share information with other riders and leverage communication capabilities to ride safer in any environment and situation.
Terrano Systems’ marketing strategy and activities were unclear and uninspiring. Despite their product being on the market for five years, the
company had yet to create a significant community of digitally engaged consumers, interested and invested in their offering.The root cause: Terrano’s core value was not being transmitted in an easy-to-understand way - their website was confusing and did not convert customers well, no smart remarketing campaigns were employed on Facebook and Google Analytics was not properly configured with the company’s goals and events.
Mayple’s marketing solution was implemented to drive the results Terrano sought: Thank’s to Mayple’s risk-free digital marketing management solution and access to qualified and vetted marketing experts proven to deliver results, Terrano was able to brainstorm, conceive and develop a new product, new video and revamped website.
What’s more, Mayple’s intervention has enabled Terrano to enjoy all-time high traffic, engagement and sales from their many social media channels: a 50 percent rise in traffic with the same ad spent, a 200 percent increase in sales and a 320 percent ROI within just four months.